No doubt, promotional products can make people happy. There is good evidence in marketing suggesting that consumers get impressed with an advertiser after getting a promotional product.
Besides improving your brand’s image, the use of promotional items at trade shows can open up new opportunities for your business, meaning you can attract prospects and even sell your products or services. This article explains the importance of trade show giveaways.
They can increase booth traffic
There is also good evidence showing that businesses that display promotional giveaways at tradeshows get significantly higher traffic than businesses that don’t use giveaways. Keep in mind that trade shows involve your business competing with several other businesses to generate leads. Attracting prospects to your tradeshow booth can be a huge step of making sales because you can get the customers’ attention to your high-quality promotional products.
They assist prospects remember the brand
One of your business primary goals if you attend a trade show should be to differentiate yourself from other brands positively. There are good chances that attendees who receive a promotional product at these trade shows can remember the name of your business that gives them the product. This is the reason why trade shows are the best events to showcase your business as they may remember your brand after receiving a courteous giveaway.
It’s always a good idea to think beyond the logo of your business. Prospects are usually drawn to a brand if there is a nice messaging of the company’s culture or any other differentiating factor. Simply put, you need to have something that can set your business apart from the competition, so promote it on the promotional products.
They can improve the image of your brand
When there is a crowded expo of attendees and booths, your brand must have favorable impressions. Most of the trade show attendees that get a giveaway often admit that they receive favorable attitudes towards their business after getting a promotional product.
Therefore, you need to use trade show giveaways to position your brand positively to your prospects so that they can consider buying your services or products. Remember that simply offering old promotional products cannot elicit positive reactions from attendees. So make sure that you choose high-quality and inexpensive tradeshow giveaways with value. After all, you don’t want your brand to look cheap and have little benefits to the attendees.
Prospects value pleasant-looking displays
If your business sells products, then maybe you already know the visually pleasant-looking displays can be important. This also happens to trade show giveaways promotional products because they can get noticed quickly in a packed trade show with attendees and businesses. Therefore, you need to draw the attendees’ attention to your booth by displaying visually pleasing items.
It’s also worth noting that you don’t only need to have promotional items on display to draw in attendees. Instead, you should ensure that the display is well-organized so that it can capture the interest of attendees.