User interface (UI) and user experience (UX) are the integrated parts of a high-quality website. Together they form a single term – UI/UX design and are confused quite often. UI refers to the aesthetic design and layout of the website, such as text, buttons, images, animations, transitions, and other types of visual elements. UX refers to users’ experience with the site, such as simple navigation, logical organization of features, etc. User experience depends on how good UI designers have combined interface elements. Here are a few examples of successful UI/UX designs. If you want your website to look like the ones mentioned below, ask your UI UX development company to analyze their design and implement it for your site.
Dribble has an exceptional UI. Its card-based design, consisting of small images and texts, allows displaying multiple items on the page. In addition, since Dribble is a platform for designers, its cards demonstrate colorful and aesthetically appealing summaries of projects uploaded to the site.
Mailchimp is a fantastic tool for marketers that send email campaigns and newsletters. Recently the website has undergone a significant redesign and improved its UI/UX design. Now it has a clean, eye-pleasing UI and straightforward, stress-free UX. Many successful websites have similar UX design patterns.
Dropbox has a responsive and colorful UI design that attracts users and makes their experience on the website enjoyable. The dynamic color system allows the platform to change its color depending on its environment. As a result, users stay engaged while navigating through the website.
Pinterest has an iconic UI/UX design. It’s a combination of classic card design and waterfall flow that provides users with an exceptionally seamless user experience. As a part of UX, Pinterest cards change their shades when interacting with a mouse, allowing users to see which card is selected.
Rover has the largest community of cat/dog sitters and walkers. The website’s UX design allows finding pet sitters and booking them quickly. Online reviews and photos allow users to browse through other users’ feedback on pet walkers and choose a caring one.
What makes Starbucks’ UX design is its smart personalization. The app remembers the user’s purchase history and buying habits and creates a list of previously bought items. So, users don’t have to browse the entire menu every time to order what they usually do. Instead, they can choose items from their purchase history, making the order process faster and easier.
7. Nest Thermostat
Nest Thermostat has a perfect combination of simple UI and UX designs. Its interface design is so plain that users don’t even notice it, focusing on the functionality. Moreover, Nest has a good UX design – its smart algorithm learns from users’ activities and can set itself up without human interference.
Yelp’s UX design makes searching so easy. By default, the website conducts a search by considering the user’s current location. The search result page displays reviews and filters that allow users to decide on their further steps. To search in specific geographic areas, Yelp uses Google Maps to provide accurate information. Now Yelp is adding more functions that will allow users to order delivery or select pickup.
These are just a few examples of successful UI/UX designs. As you could see, clean UI and simple UX are as crucial for websites as having clean code, original content, and other essential components. For creating a delightful UX/UI design, you should analyze the target audience’s behavior and create user-friendly UI and seamless UX. The usability test should be the integrated part of any UI and UX development to ensure that real visitors enjoy using the website or mobile application and find it attractive and easy to use.