Who would think that people are shifting communication channels from calls to text in today’s business or from emails to texting? Essentially, businesses today happen through business texting; negotiations, inquiries, appointments, etc., are all done through business texting. People now prefer texting rather than talking or emailing back and forth.
Why does the trend shift? Is it convenient? Is it practical or just a craze? What features does it have that it becomes the best option to communicate? Find out here the answers to all of these questions.
The Business Texting Platform
Business texting or text messaging is often associated with notifications, promotional campaigns, marketing offers, and appointment reminders. But that was the thing of the past because business texting today is about engagement or interactions with businesses, business partners, clients, or customers. It becomes an effective means of communication wherein two parties interact on channels.
Business texting can happen to any multiple digital channels in a very convenient way. You can do it using your mobile phones via SMS or short message service using the services of your mobile networks. You can also use the web chat using any of your gadgets with internet access. You can also use the messenger or the direct message through a downloaded application.
You can easily download applications that you prefer to use, but there are minimal limitations in using some of them. For example, you should have available internet service to support its use or the application or the web access. But despite that limitation, sms for business has become popular and valuable because of the many options and several advantages and benefits it does to businesses.
Why Use Business Texting?
With its flexibility comes the endless advantages of using business texting. The most common benefits that are highly helpful to your business are the following:
Easy and Convenient to Use
You can send or receive messages quickly using any device you have. SMS is pre-installed on your phones, and thus no need for personal installations. The application is equally easy and convenient as on any other device. With the several options to choose from, you can effortlessly connect to your customers, clients, or patients.
You can also receive updates, communicate with staff, receive reminders, or communicate with customers as conveniently as you can imagine. You can text any time of the day and expect that it can reach the recipient in real-time. If you are a medical doctor, it’s fantastic to know that you can use business texting to check on your patients or remind them of clinic visits.
Likewise, it becomes convenient for your patients because they can readily update you or ask anything about any health concerns you follow.
Creates Meaningful Experience
Meaningful experience in business texting works in both ways. Either you are the business owner or the client, patient or customer, you get a wonderful experience in texting because:
- It does not consume so much time when you send or receive a text message.
- It can not interrupt important activities because received messages can wait until you find time to read them. You can do it at your own convenient time without back reading or doing unnecessary up and down scrolling for unread messages.
- You can send informal and valuable information even at the shortest message you send.
- You can express your emotions through the emojis features you can use. Thus if your statement may not be fully understood as text, you can let them understand the text through emojis. Emojis can change the meaning or uplift an idea that you want to convey.
For example, you deliver a piece of not-so-good news to a patient, but you put an emoji depicting positivity; it certainly influenced the emotion in that particular moment with simple yet effective communication.
SMS makes communication faster because, according to statistics, it takes only 90 seconds for a person to open, read and respond to a text message. For example, you do so many negotiations through calls, emails, or even send a representative for the transaction; it takes a lot of time waiting for the response and even scheduling a face-to-face negotiation. But through business text, a simple “OK” means closed deal.
With business texting, no wasted time waiting for email replies or disrupted and consumed time talking on the phone, or even blocking calendars for face-to-face negotiation. Just send your text, and allow the other party to reply, and there, you already had a productive conversation in no time.
In today’s business scenario, effective communication is essential when people are hardly or restrained from seeing each other. Using business texting platforms significantly helps deliver effective and meaningful communication despite not personally seeing each other. Thus, regardless of limitations, use of business texting would greatly help your business. Learn to use it properly, appropriately, and use it with respect towards the other party.