In 2021, you can see that many small and large companies are shifting from traditional marketing methods to digital marketing. This is happening because digital marketing uses various types of networks for evaluating marketing campaigns to know what strategy works and what doesn’t.
Digital marketing also works differently from traditional marketing; it differs because digital marketers use various digital marketing tools to follow the progress of the marketing campaign like services or product views, how frequently and how long the sales conversions are happening, etc.
When you compare traditional marketing with digital marketing, then you will understand that the digital marketing method has a positive future.
But, do you know the 5D’s of Digital marketing? These help you deal with the different ways of how audiences interact and connect with the brand. They also help you to understand and implement the best marketing strategies. See below for more:
1. Digital Devices:
You can have the access to digital services on different digital devices. Generally, you can connect with your target customer through laptops, computers, smartphones, and tablets. Many individuals often use their mobile phones more than their computers or desktop. According to a search conducted in 2019, over 67% of the population globally have a mobile phone and around 79% are smartphone users who often make online purchases through their smartphones.. Remember this when creating your digital marketing approach.
Today, you can see various digital devices that are helping customers connect to the brands continuously, which include:
- Gaming devices
- Smartphones/mobile phones
2. Digital Platform:
The large range of digital platforms is integrated into digital marketing approaches in various ways. The first is to obtain awareness about target customers, like their previous purchases and preferences. You can generate your brand profile on an internet platform, and then you can use it to endorse your products. To obtain this, you need to provide information about your offers so that you can directly aim at your audience and steer them to visit your website and check out your products or services.
Among digital platforms, social media is the largest and it has users of more than half of the world population. Reports say that social media receive 950,000 new users each day.
Browser and application digital platform include:
3. Digital Media:
After digital devices and digital platforms, next comes digital media. Digital Media is the one that affects how you associate with your targeted customers using your chosen platform. This digital media can help you get a significant number of potential audiences who are interested in your offer and brand.
It refers to owned and paid communications networks that help you form a connection with the targeted customers using different methods that includes:
- Advertising Emails
- Social Networks
- Search Engines
4. Digital Data:
Digital data is the 4th D of digital marketing which is the outcome of the previous three D’s. It includes all the required information about the potential customers that can be used to inspire them to buy your services or products. However, you should know that all information about users is confidential as private details are protected by law.
Here are some of the methods to collect this digital data include:
- contact forms of websites
- App installation
- Even sign-ups
5. Digital Technology:
Digital Technology is an electronic system, tool, device and resource that creates, process, or store data. For instance, cloud computing, artificial intelligence, big data, virtual reality, etc. Digital technology focuses on creating interactive skills across different platforms.
Businesses that try to get more information about their audience must get help from Artificial intelligence such as:
- Predictive search
- Recommendation engines
Not having complete knowledge of the 5D’s of digital marketing can cause a failed marketing strategy. That is why it is very important to understand completely to get access to different devices to use the available digital platforms. These platforms will help you reach your targeted audiences using digital media that contains targeted or personalised data.