People across the country are participating in a new challenge with the simplest of goals: To brighten someone else’s day. The steps to completing this challenge are quite simple:
1. Buy a bouquet of flowers.
2. Bless a stranger in the store with your purchase.
What is the unlikely driving force behind this kindness craze? A Facebook Group about grocery shopping!
The Aldi Aisle of Shame Facebook Group has more than 600,000 members who post about their favorite private-label Aldi products daily, and lately, they have been buying more than groceries. Aldi bouquets – priced as low as $3.99 – are flying off the shelves and into the carts of unsuspecting shoppers.
Stefanie Fleming, the group’s founder and owner of the accompanying website AisleofShame.com, says dozens of stories of the Aldi Flower Challenge are being posted on Facebook daily.
“We have seen so many heart-warming stories – moms using this random act of kindness as a teaching moment for their children, recipients of the flowers telling the givers that they came at a particular low moment in the person’s life, and just so many moments that have made people smile,” Fleming said.
“There have been some funny moments, too. One woman recently reported that she had been the recipient of three bouquets of flowers over the past few weeks!”
To get in on this new kindness craze, buy a bouquet of flowers, give it away, and join the Aldi Aisle of Shame Facebook Group (https://www.facebook.com/groups/aldiaisleofshame) to post your Aldi Flower Challenge story.
AisleofShame.com is a website dedicated to providing news about Aldi’s ever-changing “Aldi Finds” merchandise for fans of the budget grocery chain. If you’ve ever run into an Aldi store for eggs and milk and emerged with a new shower curtain, pair of leggings, and a closet organizer, you’ve been down the so-called “Aisle of Shame” that gives the website its name.