E-Commerce is changing how businesses operate. We’re seeing more brick-and-mortar companies moving to the digital sphere to solidify their online presence. Unfortunately, some have collapsed due to increased competition in the online world. Why is this so? When it comes to e-Commerce, how you present your website is essential.
You not only want to focus on user experience but also functionality and design to improve your website. That said, building a successful e-Commerce website starts with using the right tools. You want to avoid taking the DIY route and instead work with professionals who will help you create a professional website. Today, we will discuss why using the right tools can help improve your e-Commerce platform.
- Increases Your Brands Value
As a digital marketer, you want your business noticed by users. You cannot achieve this if users are not satisfied with your overall site experience. They will switch to your competitors, and this can affect your reputation and decrease your brand’s value. In the blog post, Shopify Reviews: Is Shopify Legit It? Expert Advice and User Ratings, Darren DeMatas, an internet marketer, explains that finding the right e-Commerce tools is essential to your success. That said, use a unique neutral design in your website that customers can remember easily. Also, ensure your design matches your products to avoid leaving your users confused.
- Creating a First Impression
The look and feel of your website contribute 94 percent to mark the first impression. On the other hand, if your website has a poor interface and is not user-friendly, shoppers are bound to reject it. When users land on your platform, they first weigh the user-friendliness of your site. This determines whether they will keep scrolling or leave your website. Now, you don’t want users leaving your site as soon as they got there. With the right website design, it shows shoppers how serious you are with your business. This way, you can grab users’ attention and gain their trust.
- Improves Usability
Design plays a critical role in ADA compliance. Remember, the Americans with Disabilities Act (ADA) requires businesses to make certain adjustments for persons living with disabilities. In short, this means web content should be accessible to blind users. Research shows that over seven million people in the U.S. have a form of visual disability. This means you need to pick the right colors and fonts for your website to improve readability.
Additionally, try and incorporate images with text counterparts and support for assistive technology. This ensures everyone can buy from your store. You can quickly achieve this with the right tools and a good web developer with excellent skills.
- Reduces Bounce Rate
In the e-Commerce world, bounce rate is bad news for any business. It happens when a user leaves your website and doesn’t navigate further. In most cases, poor website design contributes to an increased bounce rate. Remember, a good design is what informs the customer about the products. It directs the customer to the right place to get the products they’re looking for. If shoppers find that product information doesn’t match their search, they may exit your website immediately. To reduce bounce rate, ensure your business name, products sold, and brands quality are well-designed on your website. Once you ignore these factors, you create a recipe for disaster, which will affect your business in the long term.
- It Builds Trust
The best way to come across as a trusted brand is to make sure your contact information is visible on your website. Even better, you can use multiple web designing tools to make this a reality. Remember, users need to find your contact information at the top or bottom of every page. To make it easy for users to locate you, tell your developer to add a “Contact Us” page on your website. This way, customers can quickly contact you (and that you’re a genuine business with a legitimate address). Additionally, ensure your charges are clear as shoppers detest hidden and unclear charges.
Uniformity is at the heart of every good e-Commerce web designing practice. To offer users a good experience, ensure you use the same format and style on every page of your site. This way, users can navigate your website with a smooth experience. Also, try and eliminate distractions on your website. Because of reducing attention spans today, users will leave your page with the tiniest discrepancy noted. This affects your business as you lose potential leads. Work with your developer to ensure your website is as seamless as possible. Change and redesign any area you feel is slowing down users’ experience.
- Improves Site Speed
A slow-loading website is a massive turnoff for shoppers. If you’ve used a speedy website before, then you understand how everything feels better. Now, compare that feeling to the one you get on a slow-loading web page. Next, place yourself in a customer’s shoes. Chances are you’ll leave right away. And so will your shoppers. Incorporate better web design practices in your e-Commerce platform to increase site speed. This way, you can reduce bounce rate and increase your site’s ranking on Google SERPs.
- Affects Website Conversion
Your conversion rates are a metric that evaluates your website’s success. Shopping online can be challenging if your site has a poor design interface. A great website design creates a first impression and can convince customers to buy your products. With a user-friendly, a visitor can find what they’re looking for with ease. Use eccentric design elements on your site to initiate user action. Next, provide correct product information with the right set of images. Finally, embed these images with the ideal size, resolution, and dimension. If possible, give your users the freedom to zoom in and inspect every detail of the pictures.
As a business, you cannot overlook the importance of web design in your e-Commerce website. Remember, you have less than 2 seconds to create the first impression on a user. What’s more, design influences 94% percent of their decision. This is why using the right tools will improve the overall user experience of your site. Finally, it will also help reduce the bounce rate and instead lead to more conversions.