Amazon is an incredible tool for businesses both small and large. Not only does it have literally millions of users who could become your potential customers, but it has also built an enormous level of trust with those users. This means that your product is more likely to be trusted by potential customers, simply because it is on Amazon’s platform. People who come to Amazon are already likely to be in the mood to buy, as opposed to people searching on Google who are more likely to be browsing or researching.
A good conversion rate on an Amazon product page is 15%, which is much higher than on other e-commerce sites. Companies know all of these benefits, which is why competition on Amazon is so fierce! You’ll need to carefully strategize if you want to compete.
Think about your listing title
When creating your listing, it’s important that your title is short and descriptive. However, it’s also a good idea to throw some keywords in there that will help your product rank more highly in the search results.
Some things to think about including in your Amazon listing title are:
- The brand name.
- The name of the product.
- Specifics such as the color and size.
Think about making your title as useful as possible to people who are shopping.
Try not to make your title too long or difficult to understand, as this can be off putting for buyers.
As with any new project for your business, it’s important that you have a strategy when you start listing on Amazon, and a way of measuring how successful your strategy is.
Think about exactly who you are marketing to, and then try to put yourself in their shoes. What is most important to them, and how can you convey that your product is meeting that need?
Tailor your listing towards the people who are most likely to want to actually buy it rather than aiming for a lot of views. This will mean a higher conversion rate. Amazon seller consultants Nuanced Media are experts in designing and implementing Amazon strategies and helping you to analyze your performance so that you can keep improving.
To complement your Amazon listing, it’s also a good idea to start promoting outside of Amazon if you want your product to sell.
Some effective ways to market a product are:
- Email marketing. If you can use your website to create an email list, then you have a captive audience who is already interested in your product just waiting for you to tell them about it. One way to do this is by building a blog full of genuinely interesting and useful information and asking people to sign up for updates each week.
- Gift guides. Try to get your product listed in gift guides, contact blogs that publish reputable ones that are ranking highly already and provide them with your details and a compelling description that will make customers want to buy.
- Pinterest. Pinterest has excellent visibility for businesses, so if you can take some beautiful photographs of your product it’s definitely a platform that’s worth exploring.
Bio: Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin