You can think of SoundCloud as the Grand Central of the music industry. Professionals of all calibers post their creations on the platform and their popularity on SoundCloud can positively affect their future.
Several famous artists that are earning millions today found their career and success through SoundCloud only. Thus, it is no surprise that the website is so popular, and everyone wants to get more plays on SoundCloud. There are even options to achieve organic growth by opting to buy SoundCloud plays.
In this article, we will discuss a few ways of promoting your music on SoundCloud that are sure to give you the boost you need.
Connect your social media channels
SoundCloud, at its core, can be described as a social media channel. Thus, it needs clever and cohesive integration with your other social media handles. Instagram, Twitter, YouTube, and Facebook top the list.
Instagram stories, reels, and IGTV (live and otherwise) are amazing tools for promoting your brand and giving it a face. Twitter is most suitable for two-way engagement with your fans and followers. And above all, YouTube can get your music far and wide since other creators can use it as their background score or in other relevant situations.
As soon as you gain one follower on either of these platforms, they will most likely find you on all other platforms as well, provided that your social media strategy is connected, and all your channels are synced up.
Pay attention to statistics and demographics
The insights and demographics that almost all social media channels provide are not just for the fun of it. They play a crucial role in understanding your audience, seeing what works, and seeing the perfect time to post. Further, the data obtained from these demographics play a crucial role in driving and defining your social media strategy. If you are not using this data, then you are not doing it right.
Collaborate and engage with others
Letting other creators and artists use or remix your creation gains you remarkable exposure. Further, these kinds of collaborations help you reach people far outside your followers’ list. If you collaborate with Party B, all the followers of Party B will come to know about you and chances are that if they like Party B and your music is similar to Party B’s, they will follow you as well.
You can also feature other artists on your channel. This approach is slightly difficult but nonetheless, effective.
Remix your way to popularity
This is an extension of point number three. Remixing is an important and often overlooked part of collaboration and engagement. Some artists believe that remixing is not original work and thus, does not contribute much. However, it helps you gain popularity and reach a wider audience.
All you need to take care of is that remixing is a “once in a while” kind of deal. Do not overdo it. Once a month is more than enough and unless you are totally out of ideas, try coming up with original content more.
Interact with people and artists
Another part of engagement is interacting with your audience and fellow artists. Visit creators whose vibe matches yours and leave insightful and helpful comments on their posts.
An immensely clever idea is to leave comments on your own tracks at particular moments. If you are unsure about a certain part of your music, comment on the instant it comes on, and ask your audience what they feel. Not only does this increase your engagement, but it also gives your music a human touch that makes people feel connected to your creation.
Further, people love having their opinions valued and you should cash in on this positive vanity.
Be clever with your SoundCloud settings
While setting your tracks to stream-only can limit how viral it goes, it significantly pushes up the stream count. If you are running low on plays, you can try this little step. However, this will not always work.
Instead, artists usually make simple tracks available for free download. On the other hand, tracks that are high-budget and may have effects on your career in the long run must be behind a paywall. Being clever with these settings and adjusting them in just the right way can give your career a significant boost.
Do not shy away from SEO
Search Engine Optimization is immensely important on social media websites driven through creation. YouTube and SoundCloud top this category and thus, you should always optimize your content, title, description, metadata, etc. for search engines. Make sure your username is easily searchable, your genre is accurate, and that you are not using conflicting hashtags. Otherwise, the SoundCloud algorithm will get confused, and your visibility will suffer.
We have listed seven points to achieve organic growth and popularity on SoundCloud in this article. If there are tricks of the trade you would like to share, drop them in the comments box below.