In this digital era, it is easier to generate and connect with consumers. However, since all businesses can now reach a wider audience, the competition is fierce. That’s why many businesses leverage the power of giveaways as they not only help you capture new leads but also help you engage and nurture your existing customers. Your business will attract potential clients and gain your current following’s loyalty.
You may be familiar with the concept of giveaway products as many businesses utilize social media to generate interest in their brand and organization. They create contests for their customers to take part in or have them engage with their social media accounts in order to win a prize. This is a good marketing strategy and gets your brand name circulating the web.
So, on that note, if you’re ready to take your business to new heights, here are some amazing giveaway product ideas that will help promote your business better.
T-shirts and other apparel are amongst the best giveaway prizes as creating merchandise for your brand is a quick way to boost promotion. Regardless of your business’s services or products, you can design t-shirts and other clothing with your brand’s logo stamped on it. Since businesses sell their merchandise, creating contests for the winner to receive your apparel is a great way to get your name out there.
If you own a small boutique, then this is an ideal giveaway for your customers; however, your business does not need to be in the field of clothing to create such merchandise. Fictional storytellers, cookbook authors, and website bloggers can all giveaway t-shirts affiliated with their business.
Event tickets are a surefire way to ensure customers sign up to win your prizes. Event companies and entertainment venues have definitely benefited from making event tickets as a giveaway prize. This guarantees exposure for your business and attracts way more customers as it’s a way for them to attend your event for free which, in turn, ensures successful attendee turnout.
Holiday packages are another excellent way to get people engaging with your business page. Not many people can pass up a holiday giveaway, especially when you make it so easy for them to join the competition. Travel companies can definitely arrange this type of prize in the best way possible that will validate the prize for consumers.
Putting together a bundle for a contest winner is a great way to promote your brand and what it represents. It’s also one of the giveaway ideas that incentivizes many people to join the competition as the reward consists of more than one item. Note that you want your bundle to relate to your brand; for instance, if your organization sells skincare products, you can build a skincare gift set as the prize.
You can also team up with a company that complements your business well to expand the bundle, say a beauty line to include beauty products in the prize along with your skin and hair care items. Another reason bundle packages are a great idea is that they’re a suitable way for any business no matter how large or small in order to generate and engage an audience. A yoga instructor can create a bundle of yoga gear to include in a giveaway and gain traction on their social media page.
Moreover, if your company sells home appliances, you can put together a collection of homeware such as welcome mats, candles, a coffee mug, coasters, and spatulas. No matter what products you decide to put in your giveaway bundle, make sure to have your logo printed on them. The folks from Ultimatemats.com explain that customizing the products with your logo printed on them is the best way to promote your business. Customers who appreciate your services will be happy to display your logo on products and this will ultimately help potential clients familiarize themselves with your brand.
Coupons, Vouchers, or Gift Cards
The great thing about using vouchers or gift cards as a winner prize is that any business can adopt this concept. Coupon giveaways on special occasions and holidays such as Christmas, mother’s or father’s day, Easter, and new year’s eve are the most successful because you’re more likely to make great sales as you’re making holiday shopping easier for your customers.
Pick a Prize
The pick-a-prize idea is a great way to boost promotion. Giving contestants a choice for the winning prizes makes them more likely to participate. You will also receive insight into your consumers’ product preferences based on what they choose. You can also make the prizes event-based and have an annual giveaway just in time for Christmas.
Food or Electronics
There are two things that will quickly encourage people to participate in your giveaway: one is when the prize is food, the other is when the prize is electronic devices. Catering companies can offer free meals for the winner and giving away electronics can be a great idea if you can ensure the devices align with your messaging.
Photo for Prizes
The digital age has definitely proven that visuals generate interest much faster and for much longer than written text, so why not take advantage of this? Having your consumers take a picture with your products and offering prizes is a great promotional giveaway. Many up-and-coming entrepreneurs and social media influencers will appreciate the exposure and therefore are highly likely to take part in your photo contest. Plus, they’re offering your business free advertising.
There are many ways to create a competition to promote your business from having participants engage or interact with your brand by taking a photo, answering a question, or commenting and sharing your social media posts. You can also consider various ideas on this list to choose the best giveaway product idea for you. These amazing choices will not only ensure promotion, but you’ll also generate a lot of excitement around your business as people will aim to claim the prizes. Just make sure that your giveaway prizes relate to the integrity of your brand and what it represents.