Covid-19 is in full swing and social media has proven to be a fruitful medium to have a positive effect on society, where living inside four walls indefinitely was something unthinkable, and a year later I think we are doing just fine. Many of us, especially, the Gen-Z kids have come out as influencers and small business owners. For those who are yet to be well-versed with the term, let me break it for you. According to Merriam Webster, one who exerts influence: a person who inspires or guides the actions of others.
If you are one of the many potential influencers or small business owners, then these are the 7 ways to get viral on Instagram. With some strategic marketing of your services, you would surely be a popular user of the platform.
Tactics to Attract more Instagram Followers
- REGULAR POSTING OF CONTENT
Who doesn’t like consistency right? With a user base of at least 800 million people, it can never lack customers. Instead, every business profile needs tips and strategies to get viral. You need to post regularly. Show people that you are consistent with your work. Post pictures of your between the shoots/ processes or little stories of how you came up with your product. People like a little side story along with products or services, keep them hooked up.
- POST VIDEOS OF YOUR PROCESS/ TRENDS
Makes videos of your working process. Say you are an artist, making videos of you creating a canvas. Even comical videos of your services. Hop onto trends; keep your account active and working. Don’t make the profile monotonous by being just all work any fun, nobody likes that! Post engagement is very important. Once you upload a post or video, engage with the comments. Even Big MNCs now have more fun oriented work spaces. Let your creativity flow; don’t be too rigid with your posts. Reels are appreciated by most of the Instagram users, reels itself is a strategy that can help you to generate more traffic as it will surface on your pages.
- USING THE RIGHT HASHTAGS
Among the 7 ways to get viral on Instagram, the most effective is the use of right hashtags. Instagram Algorithm is programmed in such a way that it lets you get connected to your favourite genre of content and content creators once you are following a pattern of hashtags. Say for example, you are a small business owner on Instagram, your services include dresses. So now by using hashtags related to clothing and dresses, you could easily generate more traffic because people interested in that genre will now see your posts or reels, boosting your business thus increasing your chances to get viral. Also you can increase your instagram followers count by buying them from trusted sites.
- GET PAID FOR YOUR IG TVS
With the new feature of ads in between IGTVs, content creators, influencers and small business owners are generating money. Use influencer marketing to earn revenues. Set up your small business shop with Instagram shop and engage your product tags in stories and reels. Simply thinking about popularity won’t make your content viral, you need to have amazing content ideas.
- STRATEGIC INSTAGRAM GUIDE
Post your content line up in a proper order in order to attract more traffic. Organise your account like you would for your real shop. Use highlights to break down stories into categories. Post your personal favourite products, give reason as to why. Introduce your followers to the place you live in, not many know about you, show your story. If not all, then some of it. One of the 7 ways to get viral doesn’t have this written, but connecting with the people out there is important. Make them feel valued, by sharing bits and pieces of your story, they would feel engaged, one of the best ways to get viral on Instagram. Be relatable.
- INSTAGRAM CAROUSEL
Instagram carousel is probably one of the most effective features of the whole app. It lets you share up to 10 videos or photos as a single post. Great right? Use this as a strategy to make your products go viral. Use different angles, filters, situations or even types of your single product to let out a detailed visual of your services. It not only creates a hassle free display but also gives the followers a demo of what the different ways the product might look.
Even though people don’t know even 2% of the entire community on Instagram, they trust individual reviews. The safer and smart way to promote your business is to keep your reviews open. Put them on stories and later add them to your highlights. Nano-influencers are paving the way for the small business owners and helping them thrive. They carry the online best-friend persona, although small following but they have all the trust, you can trust me on this!
Even though I have written about only 7 ways to get viral on Instagram, there’s more to it, but this would boost up your account. Then there are the conventional ways of having more traffic, i.e. sharing your account link to your friends and family, and asking them to spread it out there in the community. But other than that, these are the 7 ways to get viral worldwide. If you can smartly optimize your content, rest is just some random touches on the screen.