The modern world does not stand still. Trends, paradigms and consumer preferences are changing. To stay relevant and get more value from advertising activities, marketers must find and use new tools.
Influencer marketing once became such a promotion method. Its appearance is a logical continuation of the high popularity of social networks. There were people who managed to attract the attention of the audience, opening a new era, where millions of users are ready to listen to one person. This influence on the masses could not but become interesting for marketers. Today we will talk about why a business needs influencer marketing and the key statistics of the year.
What is influencer marketing?
Influencer marketing is a social media promotion tool. Influencers mention, recommend, and create product reviews in front of their audience. The effectiveness of influencer marketing lies in the fact that influencers have a high level of trust from users. Their recommendations are trusted and often used for practical use. By using this tool, you can achieve excellent performance and a great return on your ad investment.
One of the key benefits of influencer marketing is differentiation. This is due to the fact that an influencer can be anyone, from a photographer to an engineer in the field of mechanical engineering. Thus, for each blogger, the audience corresponds to certain interests and lifestyles, which allows brands to point-to-point approach to the formation of advertising campaigns and effectively find the target audience. This is what made it a very popular promotion tool.
Why does a business need influencer marketing?
In an oversaturated world with ads, consumers have learned to ignore them. It has become more difficult for brands to build trust and generate sales using traditional promotion methods. Customers are more likely to trust recommendations from loved ones and friends. With influencer marketing, you can achieve a similar effect. There is a certain level of trust in the influencer, so users will be more inclined to buy your product.
Brand awareness is an important component of business development, as it is directly related to trust. Every time you contact an influencer, you get an extra chunk of traffic. And the more points of contact, the closer you are to your goal. In this way, it allows you to form a positive image and recognition.
One of the most common problems with marketing activities is vague profitability. The business invests a large sum in an advertising campaign, but only gets traffic. This can drastically drain your budget without generating real sales. Use a collaboration method where the influencer earns conversion commissions. This way you can track real performance and pay only for the result.
Collaborating with influencers means you get additional links to your site. Increasing the number of links allows you to increase organic traffic to your resource. This is especially true for bloggers who are actively working on the quality of content and have gained trust from search engines. It can also be a chain reaction where users start sharing content, attracting more and more traffic.
Increase your audience reach
There are users who cannot be reached except by using affiliate marketing. By working with an influencer, you gain access to his audience, which may become yours as a result. Find the right candidates to make the impact impressive.
The most important thing for effective advertising activities is process control. This allows you to track results and adjust activities. The use of marketing assumes that the advertiser can control the stages of cooperation and the effectiveness. Thus, before the start of activity, you get statistics for a preliminary assessment, and you can also track the arrival, the number of applications after placing an advertisement with a blogger.
As you enter new markets, you may face regional restrictions. This state of affairs can make it difficult to control advertising activities. To make this process easier, use Cooltechzone Netflix friendly VPNs. It will allow you to remove any restrictions and view content from any country.
TOP-3 stats about influencer marketing
Influencer sales to grow to $ 13.8 billion in 2021
Influencer sales are expected to grow to $ 13.8 billion in 2021. By the way, in 2016 this figure was only $ 9.7 billion. The market is growing and this is inevitable. Classic communication channels fade into the background, giving positions to new favorites. According to the data, 70% of teens tend to trust influencers more than celebrities.
66% of brands will increase their influencer marketing budget
66% of brands plan to increase their influencer marketing budget in 2021. This is not without reason, since 40% of consumers make purchases only after thoroughly studying the product. Influencers are instrumental in this process. First, the more points of contact, the better. Secondly, quality influencers have a strong impact on their audience. Recommendations from their mouths carry weight and are treated with confidence.
67% of brands use Instagram for influencer marketing
67% of brands use Instagram believe that Instagram is the top platform for collaborating with influencers. If you want to reach out to a young and paying audience, this social network will be an excellent option. There are over 500 million users every day and this number continues to grow.
Influencer marketing is a strategically important tool for brand development. Its competent use allows you to increase awareness, trust and achieve the financial goals of the company. However, it is very important to choose a relevant influencer whose content will meet the principles and needs of your brand.