SARASOTA, Fla. – February 4, 2021 – The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) is hosting “Striking the Balance in a Year of Transformation” on February 17 at noon, featuring Universal Orlando Resort’s Alyson Gernert, APR, CPRC. As the Senior Director of Corporate Communications, Gernert will be discussing how her team worked to strike the balance amidst a global shutdown due to the COVID-19 pandemic, including finding new ways to communicate, care for their guests, care for their employees and care for self.
“Alyson is a gifted communications leader for one of the country’s most respected destinations for both tourists and locals alike. I have no doubt that insights in guiding her team through this pandemic will be valuable for anyone involved in crisis management or corporate communications for their own organization,” says Eleni Kouvatsos, APR, president of CWC-FPRA.
Gernert has worked on Universal’s communications team for more than 12 years and also serves as the state president for Florida Public Relations Association. In her current role, Gernert leads her team in setting global public relations strategy, tactical planning and execution, corporate issues and crisis management.
During her time with Universal Orlando, she has been closely involved with communicating the destination’s evolution, beginning in 2010 with the opening of The Wizarding World of Harry Potter – Hogsmeade. From there she and her team went on to launch some of the most popular experiences ever created including TRANSFORMERS The Ride – 3D, Despicable Me Minion Mayhem, The Wizarding World of Harry Potter – Diagon Alley and the resort’s most recent addition – Hagrid’s Magical Creatures Motorbike Adventure.
Gernert and her team also handle all communications strategy for the destinations annual events including, the scarily popular, Halloween Horror Nights and the ongoing PR efforts around the resort hotels operated in partnership with Loews.
Tickets for the program are $10/FPRA members, $15/guests; cost includes access to the recordings after the event. To register, visit cwcfpra.com/events. This event is virtual via Zoom. Upon registration, event attendees will receive a Zoom link for the event. A link to a recording of the webinar can be provided to registered event attendees following the event as well.
The Central West Coast Chapter of the Florida Public Relations Association meets monthly for professional development luncheons and networking. Visit www.cwcfpra.com for more information.
About The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA)
The Central West Coast Chapter of the Florida Public Relations Association is a network of more than 100 public relations, marketing and communications professionals from Sarasota, Manatee and Desoto counties who come together for professional development and to build a network of peers. As an active part of the oldest statewide public relations organization in our country, CWC-FPRA takes pride in its 50-plus year history of presenting stimulating programs and advancing the professional growth of its members. The mission of the Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. For more about CWC-FPRA, go to cwcfpra.com.