Facebook advertising can give you a rocket launch worth of boost. Whether you have just initiated a startup or are considering using Facebook ads for a pre-established business, setting up your campaign can be daunting, especially if this is your first venture into Facebook Ads.
Fear not though, since we have got you covered with a few tips and tricks. Keep in mind that if you buy Facebook followers, or buy Facebook likes, it will not help your ad campaign. That is not how these ads work. To set up an effective ad campaign, you must have a fundamental knowledge of advertisements and their delivery system. And that is lesson one.
Understand how it works
Facebook collects a ridiculous amount of data from its users, even when all privacy settings are switched off. This helps the social media giant in delivering advertisements most suitable for the audience. Machine learning and other fancy tools automatically deliver these “targeted ads” to people with similar interests as the advertisements.
When people click on an ad, Facebook saves that click and uses it to improve its targeting system. Therefore, once you have clicked on an ad for, say a smartwatch, you are several times more likely to see ads that contain the term “smartwatch” in them.
Knowing this is important. It helps you understand which keywords to include in your advertisements and which ones to ignore. Once you have that under control, you’re several steps in already.
Don’t fly blind
For creating a Facebook ad campaign that is effective, far-reaching, and yields the desired results, you must have a plan. If you rush in with no clear idea of what is going on, you’ll hit a roadblock before you even know it.
A great plan is born out of the knowledge of your target. So, ask yourself this: What do I want people to do when they see my ad? Do I want them to install an app? Visit my blog? Do I want to redirect them to some other social media platform? Whatever be the case, understanding your objective is the first step in producing a fathomable, workable, and above all, efficient plan of action for your ad campaign. Give a visit to Social Media Examiner’s post on creating an effective ad campaign. It will help you understand how Facebook ads work.
Choose the right audience
While creating an ad campaign on Facebook, you get options to shorten or widen your audience circle. Utilize this choice! Understand how your ad will work, who is most likely to benefit from your ad, and who would not want to see your ads.
That’s not where it ends. The Facebook ad campaign tool is incredibly powerful, versatile, and smart. You can use detailed targeting, with additional conditions that the audience must satisfy, or even create a custom audience to target selected people directly. You can also narrow the search by location, marital status, duration of engagement, and various other factors. Knowing who to hit first with your ad can make a world of difference.
Test how your ad will look
Before finally uploading your advertisement, Facebook allows you to select the format of your advertisement. It is also known as “the creative”. You can customize aspects of the creative including the image to display, video, if any, text, hyperlinks, and most importantly, the button to click which Facebook refers to as the Call-To-Action button.
Pro Tip: Don’t limit yourself. Create multiple types of advertisement creatives so that you can later understand which is attracting the most consumers and users.
Now, remember. These are just technical details. More important than that is the content you have personally created. If your image or video isn’t eye-catching and memorable enough, no one will pay attention to your advertisement. Make sure what you have included in your image grabs attention even at a cursory glance. Studies have shown that users can spend less than a second looking at an ad on Facebook. With such an infinitesimally small interval, your window of opportunity is not just limited, it’s near impossible to catch. Be clever. Be creative. Be attractive.
Spice things up
And finally, one last piece of advice. Don’t be boring. Keep changing the style of your advertisements, and especially do so once you notice a decline in user engagement. It will improve engagement of your facebook account with more likes, shares and comments.
Looking at the same ad repeatedly will negatively impact your advertisements, so be careful about that.
Creating Facebook ads is a highly time-consuming process. It cannot be summarized in just a few paragraphs.
That being said, we’d love to hear more about the topic from you. Leave your comments down below.