Pro-Active Marketing Matters
RealtyZapp, commercial real estate’s most proactive marketing platform, signs IWG / Regus, the global leader in office sharing, to market their executive suites across the country. The ability to promote properties through self-directed search engine optimization, bulk upload of listings as well as the automation of marketing materials were key reasons for their choice to partner with RealtyZapp.
Marti Roca, Global Marketing Manager at IWG plc / Regus praised RealtyZapp for making on-boarding so simple, through the combination of bulk upload, drag and drop and an intuitive user interface. Users can also direct the SEO specific to each listing, creating more traffic from prospects based on key words unique to the individual listing’s characteristics. Prospects can also contact the listing agent without having to join RealtyZapp, which affords complete transparency where other platforms force registration to view listing information or agent contact information. All listings also are treated as “Premium”, with no filtering which may otherwise restrict prospect access. These are just some of the reasons Regus selected RealtyZapp as a marketing partner.
“Ease of use, mobile productivity and simple automation are the three tenets that are the foundation of every new feature we consider implementing.” Said founder, Thomas Bible. “We look at everything we do from a broker’s perspective, keeping tech simple and affordable, allowing agents to accomplish more with far less, so that they can choose to invest in supplemental means of retargeting prospects. We believe that effective marketing of listings, and your own personal brand, should be multi-faceted. There are no shortcuts in marketing, and no single place you should post your listings. No business survives on a single-pronged approach to marketing, and commercial real estate is no exception.”
Regus was searching for a platform that helped to augment what they were already doing with their own retargeting efforts on social media and YouTube. RealtyZapp offers prospect retargeting across the web and retargeting through its smart e-mail campaigner to maximize engagement without forcing every visitor to create an account. And tools like the mobile app, pipeline tracker and lead capture work to maximize the results delivered by all spokes of a broker’s marketing plan.
IWG is leading the workspace revolution. Our companies help more than 2.5 million people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services.
Digitalization and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want choice.
Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial and strategic value for businesses of every size. From some of the most exciting companies and well-known organizations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility and market proximity.
Join us at www.iwgplc.com
Founded in 2016, RealtyZapp’s mission is to empower the real estate community through greater transparency, control over your data and marketing budget and a simple approach to marketing automation. Our commitment to serving the profession is reflected in our responsiveness and keeping the platform affordable for all. Built on the premise that greater efficiency leads to higher productivity, our integrated tools aid brokers in becoming more pro-active and productive. We are the only reciprocal marketing platform that addresses the complete spectrum of commercial real estate marketing needs for under $60/month/agent. For more information, visit realtyzapp.com, subscribe to our YouTube channel and join the forum at realtyzapp.com/home/talk to pose questions about the platform or build your network to discuss market trends with your peers. “Empowering the Real Estate Community.”
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If you would like more information about this topic, please contact Thomas Bible at 813.336.4894 or email Tom.Bible@RealtyZapp.com