ST. PETERSBURG, Fla. (December 29, 2020) – The Body Electric Yoga and Athletic Companies have launched a program called “BE Heroes” to recognize and lend a hand to local residents whose work lives have been negatively affected by the COVID-19 pandemic.
For the month of January, The BE is offering three weeks’ worth of free in-studio yoga, fitness, and virtual classes to local health care professionals. Participants have the entire month of January to begin their three weeks of unlimited membership.
BE owners Jenny Miller and Katelyn Grady plan to offer the BE Heroes program to a different group of workers each month as the pandemic wears on. BE Heroes kicked off in November for workers in the service industry, and in December The BE welcomed schoolteachers to the program. In all, 66, local residents have taken advantage of the offer so far.
“This program is a way that we can help people who might feel worn out and may be short on funds,” Miller said. “Feeling healthy and taking care of ourselves is more important than ever, and giving back to our community is always a priority at The BE.”
To participate in the BE Heroes program, write to firstname.lastname@example.org. For general information on classes and memberships, visit thebodylectricyoga.com or call 727-490-ZEN1.
About The Body Electric Athletic Company:
The Body Electric Athletic Company is a big and beautiful facility at 655 31st St. S in St. Petersburg, Florida. The BE Athletic offers in-house and virtual group fitness classes with a focus on mindfulness. Mindful fitness means paying attention to what you are doing, emphasizing movement quality, and being personally empowered to work within a range, pace, and load that makes sense for you. The BE offers functional strength and conditioning classes, interval cardio, bodyweight workouts, core awareness, loaded yoga, and kettlebell classes. An open gym and ice baths are available for members, plus locker rooms with showers. The BE Athletic is brought to you by the folks from The Body Electric Yoga Company.
About The Body Electric Yoga Company:
The Body Electric Yoga Company is located in a former ice house at 3015 7th St. N in St. Petersburg, Florida. The BE’s philosophies focus on client agency, and making yoga widely accessible without dumbing it down. The full schedule is made up of more than 50 live classes a week, most of which are also offered virtually. Styles include Hot, Power, Gentle, Restorative, Yin, Ashtanga, and Rocket Vinyasa, all led by some of the best instructors in the business.