ArtisTree Landscape Maintenance & Design celebrated its 30th anniversary by giving employees miniature die-cast replicas of its iconic white truck. The surprise event also featured an unveiling of the key used to start “Big Jake,” the firm’s first large mower fired up in 1990.
“Because of COVID, we had to scale our anniversary event way down from what was originally planned,” said Vice President of Marketing Debra Morrow, noting anniversary logos had been displayed on the company’s entire fleet of trucks since March. “But by giving our employees their own little ArtisTree truck, they could at least have a personal keepsake to commemorate our milestone.”
After the unveiling ceremony held at the company’s Design Center in Venice, attendees were invited to view materials from the company’s archives while CEO Joe Gonzalez and President Frank Fistner made remarks.
“To think that we evolved from a four-man mow crew in 1990 to a nationally ranked, $25 million company says a lot everyone’s hard work and dedication over the years,” said Gonzalez. “Despite the challenges that COVID has brought us, each of you has stayed focused and committed to ensuring we keep serving our customers. Each of you is important to the success of our team and our continued growth as a local industry leader.”
Founded in 1990, ArtisTree specializes in planned community/commercial maintenance and landscape design/installation. Services include community maintenance, pest control, irrigation, tree service, landscape design and installation, hardscape installation and landscape lighting. ArtisTree is a privately held, nationally ranked company headquartered in Venice, FL, serving Manatee, Sarasota and Charlotte counties.