These days, digital advertising is the strongest driver of sales for many businesses. If your company is planning to launch ads online, native is the best format. It is more cost-effective than other types as the audience perceives it more positively. Here is why.
Native ads are called this way because they are camouflaged as the publisher’s content. For example, think of paid ads displayed on top of organic search results by Google. As they are mingled with unpaid links, they do not look obtrusive. Through native ads on https://evadav.com/adformats/native, companies achieve click rates that are up to eight times higher than with display ads. Impressive, right?
How Native Ads Work
Basically, these ads are based on the general principles of online marketing, but they apply them to written content. High-quality native advertisements fit into the surrounding content seamlessly. As a result, some users may even mistake them for real content. Now, there are three main types of these tools.
1. In Google SERP
Native ads may be incorporated into Google search results. They may be placed at the top or in a sidebar.
2. In Social Media Feeds
In-feed ads are integrated into the news users see on social media. By 2020 in the US alone, Facebook had garnered over 223 million users. The sheer size of the audience is spectacular. In-feed ads may appear on other networks like Instagram, LinkedIn, etc.
3. As Recommended Content
Such native ads are shown as recommended articles. For example, they are often used on news sites.
Keys to Efficiency
As the ads look similar to the original content and do not cover it, they are not perceived as obtrusive. They are not affected by updates such as Chrome 80 or Apple’s blocks. The internet audience is tired of intrusive pop-ups and annoying banners. This leads to ad fatigue and banner blindness. Advertisements that do not feel like ads are more efficient across the board.
Today, many users are willing to pay a fee just to eliminate pesky ads. Paid plans of Pandora or Spotify exemplify this trend. Meanwhile, ad-blocking software is becoming more and more versatile. The times are changing.
With native tools, the probability that your ad will be considered by the target audience is higher. For example, ads in the Facebook news feed are more effective than ads in a sidebar on the same platform. The latter are classified as non-native ads.
The Bottom Line
The world of online marketing is perpetually evolving. Native ads provide companies with an effective promotional tool, as they are less likely to be perceived as unwanted. This guarantees higher engagement in comparison with alternatives. Brands need to keep up with the ever-changing virtual environment and get their messages across. Like content marketing, native ads make their connection to the target audience more direct.