As we’re slowly leaving an unprecedented year behind us—a year when we’ve spent more time online and socially distanced than ever— and where nonprofits had to adapt to new ways to fundraise online, nonprofits must understand the current digital marketing landscape. Adapting to the newest digital trends that benefit them and their donors will secure success in the upcoming year.
So here are the top six social media trends for nonprofits for 2021:
1. AI and chatbots
AI is the newest thing on the block, and everyone wants it. From Alexa to self-driving cars, our lives are continually changing and improving because of AI. For nonprofits, AI can be a real game-changer in terms of donor or beneficiary service, content delivery, fundraising and user satisfaction. Chatbots can answer frequently asked questions and reduce overhead administrative costs; they can also simplify and improve the fundraising process and allow you to create ongoing donor experience research within your organization.
2. IoT and Alexa skills
The Internet of Things (IoT) refers to the billions of devices connected to the Internet worldwide, which collect and share data. These include virtual assistants we can find in our phones, tablets, watches and homes using Alexa Skills to answer our various demands. For nonprofits, building Alexa Skills is the perfect way to reach new audiences and build relationships with current and potential donors.
3. Live streaming video
The best way to get more engagement is to become even more human and accessible online. Your donors, volunteers and ambassadors-and even clients or beneficiaries–want authenticity and transparency. Human-centered video is the perfect way to showcase your work, and it’s as easy as going live on your social media channel.
4. Mobile payment and giving apps
As younger generations become the new philanthropists, mobile apps are on the rise. Your nonprofit needs to pay attention to this trend because it’s highly worth it. Some benefits include promoting fundraising campaigns directly through your app, increasing your security and legitimacy, creating community, streamlining donor information collection, and attracting new donors.
5. VR and AR interactive experiences
Virtual Reality (VR) and Augmented Reality (AR) experiences are exploding in popularity, especially on Facebook. With VR and AR technology, your nonprofit can bring your cause to life, creating emotional reactions that will entice people to donate. These innovative technologies can raise awareness of your cause and give donors and beneficiaries a unique insight into your impact. AR and VR can also be used as educational tools and can help you thank your supporters and encourage donations.
Digital marketing is excellent for nonprofits because it allows you to share your message both on a local and global level. When used thoughtfully and strategically, the newest social media trends for 2021 can help your nonprofit connect with stakeholders, cultivate loyal donors and expand your reach and audience.
By Jackie Sue Griffin, MBA, MS