With the pandemic still around, the last quarter of the year 2020 saw strong economic growth, but good days are still far away for Sydney-based businesses. The lockdowns had a significant negative effect on the hospitality, retail, and entertainment sectors, which is estimated to be around $7 billion. So how do businesses go about keeping afloat during these unprecedented times?
Well, they do so by adopting cost-effective SEO marketing strategies to attract local customers. This article explores some of the strategies SEO services in Sydney Australia, follow for their clients.
Create Long-Form Content
People, when locked inside their homes, have more time at their disposal. They are open to reading in-depth articles on a particular topic. And as this stat suggests, most of the organic search results on Google’s first page have an average word count of 1,890 keywords.
With long-form content, you are also creating ever-relevant content that will last for years to come. Depending on which niche you are, pick topics that people will search even five to ten years down the road.
For example, if you’re in a car dealership business, then “A Complete Guide on Buying Car Insurance” can be a good topic to focus on. When creating such long-form content, focus on quality and image optimization too.
Target COVID-19 Related Keywords
One trend the search engine world is witnessing during this pandemic is Coronavirus and COVID-19 related searches. People are concerned and looking for help in dealing with their day-to-day activities. This offers a chance to get in front of that audience. This is also an excellent short-term SEO marketing strategy.
Does your business allow you to create content around topics related to Coronavirus? If so, then you should invest in this trend and get the maximum out of it.
Plan for Local Search
To boost economic growth, the Sydney Business Chamber has suggested five key solutions. And one of them is to turn Sydney into a tourist destination, not just for international travellers but also for domestic and local tourists. Therefore, more and more local searches for goods and services will be done by domestic tourists.
You should, therefore, include a local SEO search strategy. As the report also recommends using live entertainment events, street festivals, and food fairs to open up the economy, businesses related to the above sector can capitalize on this through SEO.
Retarget with Ads
How does it feel like driving traffic and letting the majority of them go? If you’re investing in something, then it’s imperative to demand results. To increase online conversions and sales, you have to run retargeting ads. You can run retargeting ads on platforms like Google, Facebook, Taboola, among others. But you need to be cautious with this since you’ll be spending money on each click.
Update Google My Business Attributes
If you’re one of those businesses responding to the pandemic by offering amenities like zero contact pickup or delivery, then you can add these attributes on Google My Business or GMB. This will make your business look more responsible and trustworthy.
Experienced SEO services in Sydney, Australia, will help you in many more ways with your SEO strategy amid the pandemic. With the road to recovery still a long way ahead, you should stay updated with the SEO world’s changing regulations.
Author: Emily Stuart is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.