Over the years, marketing has changed in its purpose and features. Whereas in the past, it was a way to tell clients about your product, it is now more customer engagement. For marketing to be considered complete, customer feedback must be included.
These are all aspects that makeup what we refer to as marketing today. To help keep up with the current marketing trends, some platforms have been created for marketing purposes. Some platforms were initially created for other purposes but are currently being used as marketing platforms.
Real estate is rapidly growing to become the latest investment venture for many people. If you are in real estate, then you know that the competition for clients is steep. One needs to bring their A-game to the table. One way to ensure that you stay on top of your game is using these platforms. If you are stuck on which platform to use, then these few ideas should come in handy.
Initially created to be a social platform, Facebook has evolved over the years to include businesses. The main upside of using Facebook as a marketing platform is that many people are logged onto the platform at any given time. As such, you are bound to find many potential buyers on the platform.
Facebook has also allowed one to share pictures and videos of whatever it is they are selling, and this is a great way to advertise your property. Clients get to see what they are going to be buying, and if interested, they will reach out. to ensure you get the most out of Facebook, do these simple things:
- Use quality video and images on your posts.
- Respond to all the comments and questions promptly.
- Talk about other features of the areas where your property is at.
- Use creative and engaging language to capture your audience’s attention.
- Be consistent in your uploading of content.
You can also take advantage of paid ads to reach out to potential clients. These have proven to help a lot in pushing for products to be bought. The biggest challenge with working with Facebook is many people are still getting used to it as a marketing platform. As such, they might not take the content you put out daily seriously. The issue, however, will be resolved with time as people get used to it.
YouTube is a video streaming platform. One of the noticeable things over the years is that people are consuming more video than text content. As such, there is a niche on YouTube for a realtor. There is sufficient evidence to show that you can successfully use YouTube to market your real estate business. If you are new to the platform, then these steps would be helpful to you:
- Create a channel by creating a Gmail account
- Create content that your viewers would like to see
- Engage with your viewers in the comments section. Be prompt in responding to the comments,
- Be consistent in posting your content
The secret to making YouTube work for your business is consistency. With consistent posting, you get better results. Also, ensure you engage with your subscribers or viewers in the comments section. Besides posting videos of the property you are selling or renting, you can also incorporate content related to real estate.
Topics like styling your home and what a person needs to know before buying property will resonate with your audience as well. The biggest downside to using YouTube is figuring out how the algorithm works. There are many content creators like you who might feel are on a battlefield for the same clients.
In the past, realtors would use physical mail to get to clients. It would be in the form or postcard of coupons. In the present day, there have been online platforms that let you do this. Sendpulse is one of these platforms. What Sendpulse does is send emails to “warm’ clients. Warm clients are clients who have interacted with you in the past and have subscribed to your mailing list.
When using this platform, ensure that you do not spam your subscribers with irrelevant emails. Choose a time that your clients will most likely read your email and send it to them. The good thing with send pulse is you get analytics to see how many people opened the emails you sent them and how many responded.
The feedback comes in handy when evaluating your marketing strategy. The biggest issue with this platform is figuring out what your clients would like to be emailed on. It takes time to use it efficiently.
Zillow Premier Agent App
In a world where technology is advancing, apps are now being used for advertising real estate. Hence, this is where the Zillow app comes in handy. If you are an agent selling on this app, then you are called a Zillow premier agent. Users download the app when they are looking for realtors.
By searching for properties near you, you get notified, and they can reach out to you. It is a great platform to get noticed by your target market. The only downside to this app is you have to pay to use it. It will not make sense to you if you are starting in the real estate world.
If you want to send postcards for real estate, then Wise Pelican is the place to go. They specialize in sending out real estate postcards to clients of your choosing. Direct mail for real estate has been in use for a long time and would be a great addition to your marketing strategy.
The good thing with Wise Pelican is that their charges aren’t so high, so a realtor can send as many postcards as needed. The biggest downside of using this marketing method is not getting immediate feedback on the emails sent. You often do not know if the client received the mail and their reaction.
If you would like to take your emails to the next level, this is the platform. What BombBomb does is create video content that you can share via email to your clients. Videos created are a great way to get to your target clients and keep them engaged.
The email can be sent to up to 500 people depending on the subscription you get. BombBomb works with most of the browsers and on most android and apple phones. When working with this platform, you need to ensure that your clients give you consent to send them these emails.
BombBomb also has a feature that prevents you from sending one email to a client twice, preventing spamming the client. Besides the fact that you have to pay to use the feature, it is a creative way to incorporate video and audio into the emails you send to your clients.
Online platforms have changed the way we carry out business. The real estate market has not been left behind in these changes. To ensure that you get ahead of your game, it is essential that you know the available platforms for your use and how you can take advantage of them.
If you are starting, then it is recommended that you use one or two platforms. As you get the hang of it, you can increase the number o platforms to suit your needs.