In the early days of the internet, it was largely a text based virtual world.
There were audio and video facilities but due to low bandwidth and limited penetration of internet based services across the world, they were not that popular.
Now, with video becoming the dominant force in the digital world, most people prefer to ‘watch’ something rather than read the content.
The last couple of years saw a surge in the popularity of video as a marketing tool.
Video marketing is flooding social media today.
With consumers 64-85% more likely to purchase a product or service that has a video representation, it makes creating a connection with your viewers through the means of video marketing, a must..
Funnel Mates Review : Brand Overview
Funnel Mates is the brainchild of Cindy Donovan, a young entrepreneur who has been credited with several innovative tools that have contributed immensely towards propelling the scope and idea of digital marketing forward. At the age of 29, Cindy was preparing for a career as a primary school teacher.
While studying for the same, she was diagnosed with breast cancer and while going through multiple surgeries and other treatment procedures, Cindy decided to utilize her free time in putting together a website.
Back then, she had no idea about digital marketing or even creating a simple website. But the internet came to her rescue and taught her everything she needed to know to start off as an entrepreneur.
Through her first online venture, she managed to sell products worth $100,000 in just the first 14 hours of its launch. Eventually, the product generated a revenue of 1.4 million dollars and generated an email list comprising 180,000 subscribers.
In the last couple of years, she has taken several initiatives in the digital marketing space which have proved to be fruitful and served as remarkable examples for budding digital entrepreneurs.
When she realized the potential of video marketing and identified a few loopholes in this space, she decided to come up with a product that would help in resolving some issues associated with it. The result was Funnel Mates.
Why is Video Marketing More Effective?
A photo is worth a thousand words.
This proverb has become even more relevant in the digital age that we live in today. The effectiveness of video marketing can be gauged by the visible shift in consumer behavior.
These days, when you buy an electronic appliance, you find it more convenient to watch a video tutorial on YouTube, to install it than going through the manual provided by the manufacturer.
The former is not only more convenient, it is also more effective.
Video marketing simply refers to the process of creating videos that would help in:
- Promoting Your Business
- Increasing Sales
- Creating Awareness About Your Product/Service
- Constantly Providing Material To Keep The Customer Engaged and Interested in Your Business.
Nowadays, you get many video marketing tools that makes this process much easier.
Funnel Mates, a video marketing tool devised by Cindy Donovan aims to bring some new innovation and technique into the world of video marketing.
What is Funnel Mates?
According to a statistical report compiled in the year 2019, people spend close to 7 hours a week watching videos online. Of course, there are people, especially teenagers, who spend much longer hours doing the same.
From videos that help you do your physics assignment to the ones which give you tips on dating, you get all the information and entertainment you seek from the infinite number of videos present on the internet today.
In such a crowded space, it is difficult to stand out and make yourself visible. That is where Funnel Mates comes into the picture.
Funnel Mates is a video marketing tool that is equipped with the kind of features that would help you market your brand or product through the ‘right’ kind of video content and give it the exposure it needs.
What are the Benefits of Using Funnel Mates?
- It Provides Maximum Visibility
Various platforms or portals on the internet that did not feature video content have now got into this space as well owing to its rapidly growing popularity.
The internet is easily accessible and there is no dearth of video content on it. In such times, making a video to promote your business and making it reach out to a large number of people is no less than a task.
Funnel Mates is designed with the kind of mechanism that helps you choose your target consumers on the internet and ensure that they consume the content you are creating.
- It helps Creating Customized Content
Putting together content for your video consumes a lot of time and energy. Content is key especially when it comes to marketing a product. In your videos, you have to put in the kind of content that not only communicates the right amount of information about your product but also strikes a connect with the prospective consumer.
Funnel Mates contributes towards the creation of content according to your needs and preferences.
It takes away the burden of creating content but keeps you thoroughly involved in the process.
- It Helps You Understand Video Marketing Better
When you get into a new activity, it will take you a while to have a good hold over it. If you are running a small start-up and need to manage everything, including video marketing, on your own you will need some help with it.
Instead of hiring somebody, you can get Funnel Mates to help you out.
It has all the tools and features that you would need to promote your business through video based content.
If you use Funnel Mates for a longer period of time, you will learn all that there is to be learnt about video marketing.
In Conclusion : Is It Worth Buying?
Funnel Mates is an innovative video marketing tool that is built with the purpose of making the process of promoting one’s business through videos easier, interesting and more lucrative.
It works as well for experts in this field as it does for those who have recently started studying and analyzing the different aspects of video marketing. Out of the many video marketing tools launched in the recent past, this one is clearly the best.