Do you want to create a dental website? For dental practices, having a dental website improves your online presence and gives you a competitive advantage. However, achieving this depends on numerous factors, such as your site’s design.
For example, a dental website design that is difficult to navigate is less likely to generate conversions and retain customers. Alternatively, a mobile-friendly website with a clean design builds relationships with clients and increases your brand awareness.
Here are five things you should look for with your dental website design for optimal success.
1. Mobile-friendly design
When your website is mobile-friendly, information such as links, videos, images, and texts are readily and easily available on mobile phones. According to research, 60% of individuals use mobile phones to search for products and services.
Therefore, if your website design isn’t optimized for mobile use, you’re missing out on many potential clients. For a more customized mobile experience, you should consider making your website highly responsive.
This ensures your site’s content and images aren’t static and change as the screen size gets smaller.
2. HIPAA Compliance
As a dentist, HIPAA compliance is essential as failure to comply can result in criminal and civil penalties. With a HIPAA compliant website, any information transmitted via your dental site is secure and encrypted.
This way, all your client information, especially online payment options, and online forms are protected from cybersecurity threats.
3. A Comprehensive Contact Page
Whether you want customers to sign up for your newsletter or book an appointment, having a comprehensive contact page is essential. A contact page informs your patients what action they should take, increasing conversions.
Some of the information to include on your contact page is as follows:
• Your hours of operation
• Your email address
• Your map
• Your driving directions
• Your phone number
You can also add a contact form to make it easier for prospective clients to make inquiries about your products or services. However, ensure your contact form only has relevant information.
Adding a clear Call to Action (CTA) on your contact page can also generate leads. For example, include offers, discounts, or treatments that consumers can get when they book an appointment. This helps in swaying your new patients and persuading them to take action.
4. Consistent New Content
Consumers can be extremely picky. Even when your dental website is highly responsive and looks great, without quality and engaging content, they won’t be pleased. Hence, your dental blog plays a huge role in customer satisfaction and customer retention.
Consistency with your content depends on how often you post. Some dental websites post content twice a month, while others post once a week. Whatever timeline you choose, you need to stick to it to keep your audience engaged. Consistent content not only increases your credibility but also provides users with relevant and educational information.
Content for your blog can also help with your search engine optimization (SEO) improving your ranking on search engines.
5. An Up-to-Date About Page
One of the most-visited pages on your dental site is your about page. Therefore, you should put in more effort into its design to share your story and introduce your team members. With your about page, you can tell potential patients about your practice culture to build trust.
Furthermore, you can include a short bio for each team member with their pictures, creating connections with your clients. Patients like doing business with people they’re familiar with and having an up-to-date page ensures you can achieve this.
With these tips, you can create a successful dental website.