Campaigning is one of the best ways of achieving goals for almost anything, as one of the main objects of campaigning is to generate as much awareness for a cause as possible.
Campaigning helps give a voice to those without any and for things that cannot speak. When everyone works together, this creates a collective for a cause.
Climate change is at the forefront of campaigns at the moment because of its time urgency and the effects it is having all over the globe.
This piece will discuss the top 5 climate change campaigns over the past year, and how to run one.
Climate Coalition Climate Change Campaign
The Climate Coalition, which represented over 130 organizations, all collaborated together to create the largest climate change lobby that has ever happened in the UK. Westminster found itself the home of over 16 thousand people, all rallying for a change in the way the environment is taken care of. The slogan that caught the attention of many that were related to this campaign was “The time is NOW” and the campaign achieved an extremely impressive reach of more than 960 million from 500 campaign articles!
Crowther Lab Climate Change Campaign
Crowther Lab was a brilliant climate change campaign with a twist. Behind the movement was the ethos that reforestation was one of the most successful means of combating not only the breakdown of the climate but also the capturing of Co2 emissions. Crowther Lab became a global campaign and reached more than 100 countries along with well-established news outlets such as the BBC and The New York Times.
It is said that the campaign reached around 4.8 million people, with the trending hashtag #TreePotential and it was not long before other businesses started using the planting of trees as an incentive.
Urgent Climate Action Strikes
An increasing number of students are now aware of the climate change issues the world faces, and the energy and tenacity that comes from the student groups are something to be admired. The climate action strikes reached national media outlets and papers all over the UK. The result being over a quarter of a million people taking to the streets in a strike as a protest against climate change. Interestingly, students do not shy away from directly contacting authorities and welcome face to face briefings. This hands-on approach could be said to have contributed to the success of the strikes.
Campaigns work best when all media outlets are covered, including a number that interested parties can ring. Kall8 offers a service where causes can have a toll-free number, but also offers insights into call data, both of which can be helpful to a campaign.
Extinction Rebellion Climate Change Campaign
Extinction Rebellion is a group that leads a global campaign calling for urgent climate and ecological intervention, through the medium of peaceful protesting. The goal of this campaign is for governments to declare climate change as an emergency, making sure it becomes a priority and is advocating the reduction of carbon emissions down to zero by 2025. The extinction rebellion is an ongoing campaign and is currently supported by a younger demographic.