Asking clients for good reviews seems like it might be something of a no-go area. Fortunately, any good online reputation management platform can teach you how to do it unobtrusively. Just follow the process step by step, and you will find yourself asking about good reviews very soon.
Establish Good Communications
First of all, don’t immediately jump to asking people about good reviews. This is one way to get bad reviews, ironically, because people think that’s all you are interested in. If you only speak to people about reviews, it will send them a bad message. They will warn other people about this bad message. Establish communication links first. Make sure your business is known for being interested in what people have to say. Take their suggestions on board. Show yourself to be actually interested in creating community.
Then ask for good reviews.
How do you establish communications, you ask? In the age of the internet, it is very simple. Online newsletters and email chains are very easy to set up. Many businesses are now increasingly using social media as a means of communication. Be careful with what social media you use. Especially for a business, the platform you use can mean a lot. Make sure you know what your customer base is before you start social media. The different platforms attract very different types of people.
Offer the Best Service you Can
If you want good reviews, you have to deserve them. Offer the best service you can to your clients, and then ask them for good reviews. If people like you and your business, then they will be much more open to the prospect of leaving good reviews.
The best service you can provide can mean different things. Make sure that you are doing what is best for your own business when you try and improve things for your customers. Don’t simply mimic what other people are doing; businesses are as individual as people are.
Don’t Offer Incentives
It might seem like a good idea to offer incentives to people who leave good reviews. Don’t do this, whatever you do. It will just look like a bribe…and let’s face it, that’s exactly what it is. Bribery never goes over well. Imagine if someone has had a bad experience in your business. They get through the ordeal, they reach the point of payment, it’s nearly over. And they are told that they will be rewarded for giving a good review. How do you think they will feel? It won’t go over well, so don’t try it.
Repeat, Repeat, Repeat
If you follow anybody on Youtube, you will by now be familiar with the calls to ‘click and subscribe!’ to ‘click the bell’ and so on. The key to approaching clients for good reviews is repetition. Don’t outright stalk anybody looking for good reviews, but don’t simply say it one time and then leave it.
Make sure that people are exposed to the idea of leaving reviews throughout their experience with your business. Be subtle, don’t refer to it outright. If you have a website, why not try putting a widget onto your site for a review site. Why not add some testimonials to your site? It might work. You don’t know until you try.