Proprietary marketing program elevating home listing performance in 2020
MADISON, N.J. (Aug. 12, 2020) – Agents affiliated with Coldwell Banker Realty in Florida are helping clients sell their homes for more money via the company’s proprietary Listing Concierge marketing program.
Coldwell Banker Realty listings that use Listing Concierge sell 35% closer to list price than those that do not, according to company data reported through May 31. These listings also close with a 1% higher sale price. Based on a national average sale price of $539,682 for homes sold through Coldwell Banker Realty, this equates to an additional $5,300 in sellers’ pockets.
Listing Concierge is a comprehensive marketing program that marries automated online tools with personalized white-glove service. It is available exclusively to Coldwell Banker Realty sales associates. Accessing an intuitive platform, sales associates can easily complete customized marketing materials prior to a home entering the market. A highly trained Listing Concierge marketing specialist then partners with the agent throughout the life of the listing, helping them to build an effective campaign to sell the property faster and for more money.
Listing Concierge packages include a mix of professional photography, digital and printed brochures and marketing materials, websites, print and television advertising, video marketing, targeted social media advertising, and much more. Coldwell Banker Realty launched Listing Concierge nationally in late 2019 and looks forward to delivering the platform to Coldwell Banker affiliates nationwide in 2021.
“From the moment it debuted in select markets in late 2018, it has been clear that Listing Concierge adds significant value for home sellers who enlist the services of Coldwell Banker Realty agents who utilize the program. We’ve assembled the best in-house team to develop a product that leverages our marketing power as a national real estate brand, and to provide first-class support to those agents and properties who take advantage of Listing Concierge,” said Clark Toole, president of Coldwell Banker Realty in Florida.
About Coldwell Banker Realty
Coldwell Banker Realty in Florida is a leading residential real estate brokerage company with approximately 80 offices and 6,400 affiliated sales associates. Coldwell Banker Realty is owned by a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), the largest full-service residential real estate services company in the United States. Visit ColdwellBankerHomes.com.
# # #