There are a number of luxury watches on the market today. Some of the makers of those watches have a proud history going back for centuries. Even so, there’s one brand that seems to stand out in the minds of many consumers: Rolex.
In fact, those consumers may not consider any other brand when they decide to buy luxury watches. It’s not about things like knowing how to wind Rolex watches or even the features that are found in most series. Here are five reasons that are commonly cited for choosing Rolex over other brands.
A Brand Everyone Knows
Ask the typical person on the street to name a luxury watch and most will quickly respond with Rolex. People who may never own a luxury watch will still recognize the brand and likely be able to discuss some of the more popular features of the watches. If you ask how Rolex compares with other luxury watches, they may be at a loss. The reason is that they may or may not have heard of those other brands before. When it comes to name recognition, Rolex is hard to top.
The Quality of the Materials
It’s no secret that Rolex watches are only made using the best materials. Everything used for each watch must pass rigorous quality standards. Should something fail to meet those standards, it’s rejected immediately. In fact, there have been short periods over the years when watch production came to a halt because the best materials were not available. Rolex would literally prefer to not make watches rather than create anything that’s not up to their standards.
The Care That Goes Into Every Watch
It’s not just the materials that must be the best. With Rolex, every watch is made by hand. The detail that goes into the assembling and testing each component is hard to find anywhere else. Even after a watch is finished, it’s subjected to a battery of tests to make sure it’s ready for sale. If not, it never leaves the factory.
How serious is Rolex about the details? It’s possible to take as long as one calendar year to produce each watch. Quite a number of lesser watchmakers would balk at taking that much time and care with production and testing.
Rolex Watches Include Little Details That Increase the Value Over Time
Even within series, there may be slight differences in markings that lead to some of the best Rolex watches becoming collector’s items. For example, there are some watches produced in the 1960’s that sport the Rolex insignia with shorter and flatter lines than usual. There are features on some series that include exclamation points or lines under the numbers. It’s those little details that can cause specific watches in a series to quickly appreciate in value.
Rolex watches aren’t’ made to last for a decade or so. Instead, they’re made for buyers to pass on to the generations that follow. Today, there are men and women walking around wearing Rolex watches that once belonged to their grandparents or great-grandparents. Those watches still work just as well as they did when they were newly minted. The fact that they also look good as new just makes things better.
There’s no doubt that choosing to purchase a Rolex is a smart move on several levels. You have something that’s dependable and designed to last for decades. If the plan is to collect watches, you can rest assured that purchasing a Rolex translates into owing an asset that will appreciate in value even during tough economic periods. You will definitely have something to pass on to one of the kids or the grand-kids.
Take a look today and see what you can find. The right Rolex may be waiting for you right this minute.