TAMPA, FL (June 22, 2020) – Altís Promenade, an upscale, brand new garden-style apartment community in Lutz, FL, has been able to convert its steady traffic stream into leases by offering a personalized digital approach to potential renters following the COVID-19 crisis. The Altman Companies, a nationally recognized developer, builder, and manager of exceptional rental apartment communities, quickly pivoted to a virtual mode of operation for the Altís Promenade giving potential renters online navigational tools to experience the lush interiors and upscale amenities from the comfort of their homes.
Virtual videos and 360-degree images replaced in-person tours and prospective renters were able to gain a sense of the ultra-luxe, state-of-the-art amenity-filled apartment community available at Altís Promenade. Located in the heart of Lutz, one of the state’s fastest-growing cities, Altís Promenade offers residents an “Exceptional Living Experience” and is National Green Building Standards certified with environmentally friendly initiatives throughout the community. Since Governor DeSantis’ shutdown order in mid-March, Altís Promenade had over 920 leads through email, phone calls, and texts resulting in 64 virtual tours, thanks to its timely assessment of the situation and quick transition to virtual leasing. 58 new residents moved-in during this time period and 42 new leases were signed.
The Altman Companies’ attention to detail can be found in the customized virtual tour videos that were sent to prospective residents. The videos are engaging, informative, and provided narration of all the floorplans. Once the search was narrowed to a specific unit, the individual apartment was filmed with a walk-up view of the unit and views from the balcony and bedroom windows and emailed to the prospective resident.
“The pandemic ignited the need for refining and utilizing our digital tools to offer an online experience that was informative and personalized. By quickly adapting, we were able to give potential renters the ability to experience a comprehensive on-site tour while also taking extra safety precautions for in-person tours,” says Joel Altman, Chairman of The Altman Companies.
Those precautions include staff health questionnaires, required masks for associates, and appointment-only tours along with strict social distance practicing that has become the standard. Each apartment home is sanitized after each in-person visit and doors sealed with a hygiene sticker broken only by the next prospective resident walking into the sanitized apartment.
Altis Promenade features brand new 1, 2, and 3-bedroom ultraluxe apartment-homes available with private entry or elevator-access options. Residents enjoy Class-A amenities, including a heated saltwater pool, private cabanas with oversize daybeds, “Hammock Park” a courtyard with hammocks and palm trees to enjoy the gentle breezes, gated dog park & spa, a cybercafé, yoga & aerobics studio, a poker lounge/wine tasting room and an ultra-luxe theater with lounge-style seating, surround sound and a 120-inch movie screen. Interior features include spa-inspired bathrooms equipped with dual sink vanities, a spacious soaking tub, and clear glass shower enclosures. The spacious floorplans come complete with quartz countertops, stainless steel, and upgraded energy-efficient appliances.
Located at 18065 Promenade Park Lane, Lutz, FL 33548, just 15 miles north of Tampa. The leasing office is located on-site and is open Monday through Friday from 9 a.m. to 7 p.m., Saturdays from 10 a.m. to 6 p.m. and on Sundays from 12 p.m. to 5 p.m., by appointment only.
For more information about Altís Promenade, please visit https://altispromenade.com/.
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About The Altman Companies: Since 1968, The Altman Companies has developed, constructed, acquired, and managed over 26,000 multi-family homes in Florida, Michigan, Illinois, Tennessee, Georgia, Texas, and North Carolina. The Altman Companies has a reputation for developing and operating upscale apartment homes delivering ‘Exceptional Living Experiences’ for its residents. The company has distinguished itself by creating boutique mid-rise and garden-style communities under its Altís brand with resort-style amenities and high-touch services. Since 2017, The Altman Companies has opened three new apartment communities in South Florida including Altís Boca Raton and Altís Pembroke Gardens, and five in Central Florida – Altís Shingle Creek in Kissimmee, Altís Wiregrass Ranch in Wesley Chapel, Altís Promenade in Lutz, Altís Grand Central in Tampa and Altís Grand at The Preserve in Northwest Tampa. Today, The Altman Companies has several communities under construction or in the pipeline throughout Florida, including Altís Lake Willis in the Vineland Pointe submarket of Orlando, and four in Miami metro area – Altís Miramar, Altra Miramar, Altís Little Havana, and Altís Ludlum Trail. Known for its development of exceptional apartment living, the company has been a leader in the rental apartment field and has been recognized as the South Florida Developer of the Year by South Florida Business Journal.
BBX Capital Real Estate, a division of BBX Capital Corporation, a New York Stock Exchange company, currently owns 50% of The Altman Companies. For more information on The Altman Companies, please visit www.AltmanCos.com.
About BBX Capital Real Estate: BBX Capital Real Estate, a division of BBX Capital Corporation is involved in the development, operation, management, and investment in residential and commercial real estate including investments, directly and indirectly through joint ventures, in master-planned communities, multifamily rental communities, single family for sale communities and commercial properties located primarily in Florida. For more information, please visit www.BBXCapitalRealEstate.com.
About BBX Capital Corporation: BBX Capital Corporation is a Florida-based diversified holding company whose activities include its 90 percent ownership interest in Bluegreen Vacations Corporation as well as its real estate and middle market divisions. For additional information, please visit www.BBXCapital.com.