The ultra-luxe, pedestrian-friendly residential community sees steady flow of leases during pandemic thanks to its timely virtual leasing strategies
TAMPA, FL (June 9, 2020) – The pandemic has disrupted businesses in every industry and caused them to update their business model to one that prioritizes clients’ health and safety. The Altman Companies, a nationally recognized developer, builder, and manager of exceptional rental apartment communities, has been able to convert their traffic stream into leases at the Altís Grand Central by quickly adapting to a virtual mode of operation, giving potential renters navigational tools to experience the lush interiors, upscale amenities and the downtown lifestyle from the comfort of their own computer.
While the leasing operation of some multifamily communities reported a decline in demand, this property maintained a steady flow of interest from renters desiring an upscale apartment living. Virtual videos and 360-degree images replaced in-person tours and were able to give prospective renters a sense of the downtown ultraluxe lifestyle offered at Altís Grand Central. With 314 sophisticated apartment homes and a pedestrian-friendly environment, Altís Grand Central offers the highest living standards through its unparalleled approach for providing residents an “Exceptional Living Experience”. Since the business shutdown order until May 31, Altis Grand Central had over 500 leads through email, phone calls, and texts resulting in 115 virtual tours. Thirty-five people moved in during this time period and 58 new leases were signed.
“We quickly pivoted to a model that would keep our associates, residents, and prospective-residents protected yet give potential renters the ability to experience an on-site comprehensive tour. With phase 1 re-opening, our team is taking extra precautions at Altís Grand Central to assist safely with in-person tours,” says Joel Altman, Chairman of The Altman Companies.
Those precautions include staff health questionnaires, required masks for associates, and appointment-only tours along with strict social distance practicing that has become the standard. Each apartment home is being sanitized after each in-person tour and doors sealed with a hygiene sticker broken only by the next prospective resident walking into the sanitized apartment.
At Altis, residents can enjoy Class-A amenities including a rooftop Skydeck with panoramic views of Downtown Tampa. The Skydeck gives residents the ability to relax in the sky lounge, take a dip in the rooftop saltwater, heated pool, enjoy the spa, sit by the fireplace, or lounge in one of the oversize daybeds as they enjoy the cityscape. The clubroom features a gaming area with a pinball machine, PlayStation units, a movie theater, a pool table, and a chic bowling lounge. There is also a 24-7 dog park on the 10th floor roof-top deck to give pet-owners the convenience of walking their dogs without leaving the building
The nine-story towers, located at 504 West Grand Central Avenue, are situated just south of the entrance to the University of Tampa and north of Tampa General Hospital, in an area that has become home to a collection of stylish dining, shopping and entertainment venues known as the Grand Central District. The leasing office is located onsite and is open Monday through Friday from 9 a.m. to 7 p.m., Saturdays from 10 a.m. to 6 p.m. and on Sundays from 12 p.m. to 5 p.m, by appointment only.
For more information about Altís Grand Central, please visit https://altisgrandcentral.com/.
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About The Altman Companies: Since 1968, The Altman Companies has developed, constructed, acquired, and managed over 26,000 multi-family homes in Florida, Michigan, Illinois, Tennessee, Georgia, Texas, and North Carolina. The Altman Companies has a reputation for developing and operating upscale apartment homes delivering ‘Exceptional Living Experiences’ for its residents. The company has distinguished itself by creating boutique mid-rise and garden-style communities under its Altís brand with resort-style amenities and high-touch services. Since 2017, The Altman Companies has opened three new apartment communities in South Florida including Altís Boca Raton and Altís Pembroke Gardens, and five in Central Florida – Altís Shingle Creek in Kissimmee, Altís Wiregrass Ranch in Wesley Chapel, Altís Promenade in Lutz, Altís Grand Central in Tampa and Altís Grand at The Preserve in Northwest Tampa. Today, The Altman Companies has several communities under construction or in the pipeline throughout Florida, including Altís Lake Willis in the Vineland Pointe submarket of Orlando, and four in Miami metro area – Altís Miramar, Altra Miramar, Altís Little Havana, and Altís Ludlum Trail. Known for its development of exceptional apartment living, the company has been a leader in the rental apartment field and has been recognized as the South Florida Developer of the Year by South Florida Business Journal.
BBX Capital Real Estate, a division of BBX Capital Corporation, a New York Stock Exchange company, currently owns 50% of The Altman Companies. For more information on The Altman Companies, please visit www.AltmanCos.com.
About BBX Capital Real Estate: BBX Capital Real Estate, a division of BBX Capital Corporation is involved in the development, operation, management, and investment in residential and commercial real estate including investments, directly and indirectly through joint ventures, in master-planned communities, multifamily rental communities, single family for sale communities and commercial properties located primarily in Florida. For more information, please visit www.BBXCapitalRealEstate.com.
About BBX Capital Corporation: BBX Capital Corporation is a Florida-based diversified holding company whose activities include its 90 percent ownership interest in Bluegreen Vacations Corporation as well as its real estate and middle market divisions. For additional information, please visit www.BBXCapital.com.