The established robotic automation design and manufacturing firm taps Marketing Direction for their marketing expertise
St. Petersburg, FL – May 19, 2020 Marketing Direction is pleased to announce that Hine Automation has selected the Marketing Direction team to perform strategic marketing services for their vacuum, atmospheric automation system and robotic components design and manufacturing firm.
Christy Vogel, Marketing Direction’s president and founder, is excited to add this established firm that designs and delivers innovative products to their roster of clients. Vogel adds, “The recent pandemic has made for challenging times for many businesses. The good news is that it has given every one more time to analyze their goals and initiatives and restructure where needed. We’re thrilled to be given the opportunity to work with Hine Automation to accelerate their marketing efforts.“
Marketing initiatives on the agenda include foundational positioning on branding, content, marketing collateral, customer development, website, SEO and lead generation via CRM/marketing, social media, and more. Marketing Direction’s Lead Marketer, Marialuisa Curran, will take the lead on this account and will be working with Hine to align their business goals with marketing initiatives.
Scott Craver, CEO of Hine Automation says, “We are all looking forward to working with the Marketing Direction team and expanding our marketing efforts into new realms with enhancements like video campaigns, case studies, digital marketing and more!”
About Hine Automation
Hine Automation LLC is an emergent designer and manufacturer of automation systems and robotic components, serving original equipment manufacturers (OEMs) in the semiconductor, solar, flat-panel display, and related industries around the world. Its products are utilized in a wide range of environments, providing the flexibility needed in research-and-development labs as well as meeting the stringent reliability demands of manufacturing facilities. For more information, go to http://www.hineautomation.com.
About Marketing Direction
Marketing Direction provides outsourced marketing experts to companies that can’t justify the expense of a full-time marketing department. They provide their clients with a senior-level marketing professional who functions as a Lead Marketer to a team of marketing experts. They begin their long-term relationships with their clients with a proven process called the Marketing Direction Strategic Blueprint™.
Marketing Direction provides complete marketing resources from research and strategy to marketing plans, advertising, media buying, direct mail and public relations support for both digital and traditional marketing campaigns. Among the firm’s services are direct marketing, website design, search engine marketing, social media, creating and implementing webinars and workshops and developing sponsorship and partnership opportunities for its clients. For more information visit http://www.marketingdirection.com/ or call 888.495.4441.