American Landmark, one of the fastest-growing multifamily owner-operators in the country, has promoted Rachel Palmer to Chief Administrative Officer. In this role, Palmer is responsible for strategic planning and property management for the company’s portfolio of 90 multifamily communities across the U.S., including operations, training and marketing. She oversees a team of directors who support the company’s regional managers and local property teams.
“Rachel has dramatically elevated American Landmark’s reputation and standing in the marketplace through a combination of forward-thinking training, customer service, and marketing initiatives that enhance our operations and increase resident satisfaction,” said Joe Lubeck, CEO of American Landmark. “She’s an outstanding leader who inspires the team and has earned a place on the Executive team.”
Under Palmer’s leadership, American Landmark has achieved several major operational milestones with respect to leasing and property performance, as well as team training and recruitment. Last year, Palmer oversaw the national launch of the company’s new resident-center customer service program “Landmark 360.” Palmer was also instrumental in American Landmark being named a “Best Place to Work” by both the Tampa Bay Times and Tampa Bay Business Journal in 2019 and 2020.
Palmer launched her career in 2004 with Landmark Residential, a multifamily firm founded, owned and eventually sold by CEO Joe Lubeck. Between 2004 and 2013, Palmer worked her way through the ranks, starting as a leasing associate and eventually earning the title of Vice President. When Landmark Residential was sold in 2013, Palmer joined Invitation Homes as Director of Operations. She joined American Landmark in 2017 as Executive Vice President of Operations, reporting to both Lubeck and CFO Jim Miller.
Palmer served as a Board of Director for the Bay Area Apartment Association Board in Tampa. She is also a licensed Sales Associate by the Florida Department of Business and Professional Regulation.
About American Landmark
American Landmark Apartments/Electra America is one of the fastest-growing multifamily owner-operators in the United States. Based in Tampa, Florida, American Landmark specializes in the opportunistic acquisition and aggressive management of value-add multifamily assets located in high-growth markets throughout the Southeast United States. Our current portfolio consists of approximately 30,000 units in Florida, Georgia, North Carolina, South Carolina and Texas. The sponsorship team has a solid 25-year track record in the multifamily arena, having purchased and successfully exited over 150,000 units. Including the sale of its public company, Landmark Apartment Trust, to Starwood for $1.9 billion in 2015, the leadership team has delivered an average 23 percent IRR to investors over the past 25 years and our current funds are outperforming projections. We believe in alignment of interests between sponsors and investors, and full and transparent audited reporting in both GAAP and IFRS. American Landmark is committed to delivering great service and outstanding living environments to residents; and delivering consistent, attractive risk-adjusted returns to investors and partners.