If you look at many businesses today, they try to market their brand in every possible way. Packaging has, of course, played a crucial role in communicating a brand name to the final consumers. Businesses are looking to brand their products with packaging that describes more about the product.
They will indicate who the product best suits and why they should purchase that specific product and not any other similar goods. Today’s market is quite saturated with numerous sellers, and that means competition is very stiff. Sellers are, therefore, always looking for ways to stand out and be unique in the eyes of the consumer.
It is the reason why producers are packaging goods in different designs to remain unique and relevant in the market. There has emerged new trends in packaging this 2020, but the following are the top trends that will take the market by storm:
- Detailed Maximalism
Experts have already forecasted an economic recession in 2020. Consumers are anticipated to look for luxury, extravagance, and opulence in the products they will be purchasing in 2020. That is technically the reason why we predict that packaging designs are going to include detailed maximalism. As a consumer, you should expect to come across intense rich-color designs, attention-grabbing packaging, and packages that are full of patterned graphics, intricate, and gorgeous-looking designs. In the face of tough times, people will choose differentiated products with superb-looking packaging.
It may appear like a move that beats all logical sense. However, for the experts in packaging, this is a very proactive move. The futuristic and retro designs can go hand in hand and produce a quality packaging design that will be desired by many customers.
The retro part means that it will invoke nostalgic and anticipation feelings. In the next ten to twelve months, you are going to witness designers applying the gradient trend as a kick-off to create packaging that has both retro and futuristic design elements. That will be in a bid to come up with mind-blowing designs that will appear attractive and of great value to the consumer. In just this year, expect to come across bold gradients, much of neon colors, and also retro design touches being combined to create unexpected and unique trendy packaging.
- Storytelling Packaging
Brands are going to take packaging to a whole new level in 2020. Companies are going to make use of packaging to tell clients their brand story. Companies need to leverage storytelling and more so for the commodities that are sold on online platforms.
That is important because, in online transactions, the customer does not sample the goods first or even see them physically before buying them. Therefore, the design of the packaging has to do more convincing than for physical products. 2020 will see brands step up on their packaging techniques, and from the same, they will share their intriguing stories, create deeper connections with the consumers, and pass on great messages from it.
- Remarkable Layouts
Neatly structured designs are going to take the market by storm in 2020. This type of satisfying packaging is all courtesy of typography. Texts written on packaging will be unique with a specific combination of fonts, it will be separated by lines that will create balanced spaces ensuring easy readability and appear in an appealing outward appearance to the ultimate consumers. Designers are going to be consulted to give opinions on the best layouts of writing texts on the packaging designs. Heavy packaging designs will be full in the market in 2020 as an upcoming trend in a bid to appeal and appease the customers.
- Transparent Packaging
Transparent packaging seems to have started some time back but expect more of that in 2020. Products such as skincare brands and beverages are packaged in transparent packaging to enable the consumers to see the actual color of the commodity. Scatolificio Duegi expects that trend to surge in other sectors whereby they will package their products in transparent bags to enable consumers to see the color of the goods. Designers are using the color of the product to make the packaging even more unique. This trend has excellent advantages to the producer company as they will have a minimal approach to how they will package their products, and at the same time, the product is visible hence boosting the customer experience before the purchase.