Sarasota, Fla. – February 27, 2020 – Heather McLain has joined ATLARGE as Director of Communications. In her new role, McLain is responsible for leading and growing the agency’s communications department, as well as overseeing communications across an array of brands, including strategic planning, media relations, key messaging development, issues/reputation management and crisis communications.
“We are absolutely thrilled to welcome Heather to the team. Her experience in the field is unprecedented and coupled with her leadership across the industry, we couldn’t be more excited,” said Anand Pallegar, Founder, ATLARGE. “I am confident that she will contribute tremendously to our overall vision across the brands/companies we operate.”
A graduate of the University of South Florida, McLain has 16 years of agency experience in the marketing and communications industry. During her career, McLain has successfully led national, regional and local public relations efforts for brands such as The Fresh Market, The Mall at University Town Center, Taubman, 9Round Kickboxing, California Pizza Kitchen, Chuy’s, Sotheby’s International Realty, YO! Sushi, aLoft, and Sophie’s at Saks Fifth Avenue, to name a few.
Prior to joining ATLARGE, McLain served as VP, Director of Public Relations for On Ideas, where she supervised some of the agency’s largest accounts, including ClosetMaid. In that role, she managed PR/communications, content strategy, social media plan development and execution, influencer marketing, product placement and various advertising campaigns.
In addition, McLain is on the board of the Central West Coast Chapter of the Florida Public Relations Association and serves as the VP of Communications.
For more information about ATLARGE, visit atlargeinc.com.
About ATLARGEFounded in 2006 and based in Sarasota, Fla., ATLARGE is an experiential marketing agency that consistently delivers results. Comprised of a team of strategists, marketers, storytellers and designers, ATLARGE creates transformative brand experiences through game-changing strategy, thought-provoking creative, human connections and innovative digital solutions. For more information, visit www.atlargeinc.com.