SPCA Tampa Bay has hired veteran marketing professional Eric Keaton as chief marketing officer. In this role, Keaton provides leadership and direction for marketing, media relations, community outreach and special events for SPCA Tampa Bay’s open-admission animal shelter, pet training facility and veterinary center.
The chief marketing officer position is a new addition to SPCA Tampa Bay’s leadership team. It was created to support the organization’s growth over the past four years from a single shelter in Largo to four campuses throughout Pinellas County.
“Eric is a great addition to the SPCA Tampa Bay team, as our first-ever CMO,” said Martha Boden, CEO of SPCA Tampa Bay. “He has a nonprofit background, deep experience and the skills needed to help us serve pet owners in our community.”
Before joining SPCA Tampa Bay, Keaton served as vice president of marketing and communications at the YMCA of the Suncoast in Clearwater for several years. He developed and oversaw the nonprofit’s marketing plans and campaigns to promote membership, special events, programs and expansion of services to Citrus County.
Prior to that role, he spent several years working for Pasco County, as Public Communications Manager and liaison to the county’s Tourist Development Council. While there, he recruited several multi-sport events, like Tough Mudder and Dick’s Sporting Goods Tournament of Champions, to Pasco County.
Keaton also has nearly 10 years of experience as a sports anchor and journalist for Bright House Sports Network. He covered several high-profile events, including two Super Bowls and the Tampa Bay Lightning’s Stanley Cup Championship series. He also served in the Army for six years as a military police paratrooper.
Keaton earned his Bachelor of Science in mass communications from the University of South Florida. He is a current member of the Public Relations Society of America’s Tampa Bay chapter.
About SPCA Tampa Bay
SPCA Tampa Bay transforms the lives of animals through passionate collaboration with its community. It is the only non-profit animal welfare agency that runs an open-admission animal shelter, pet training facility and public veterinary center in Pinellas County. It assists all animals in need, regardless of species or circumstance, at its 10-acre campus in Largo. It also operates a full-service veterinary hospital in St. Petersburg that is open to all pet owners and provides pets with a lifetime of high-quality care including dental and surgical procedures, diagnostic testing, annual exams, vaccines and spay/neuter. Founded in 1940, SPCA Tampa Bay has cared for millions of homeless, surrendered, and injured animals. For more information, visit spcatampabay.org.