Matt Boswell Named Executive Creative Director and Agency Principal
Tampa, Fla. – (August 29, 2019) – Preparing for strategic growth, ChappellRoberts has created a new agency position – hiring Matt Boswell as Executive Creative Director and Principal. After a national search, Boswell joined the agency to lead its growing creative team and serve overall agency operations.
“As the needs of our team and our clients evolve, adding an Executive Creative Director to the team was an easy and smart choice,” said Colleen Chappell, President and CEO of ChappellRoberts. “Matt is a courageous, proven creative leader who will work along our strong leadership to drive business, grow the team, and deliver strategic creative work product across all channels. His extensive experience working with some of the most well-known brands in the world will allow us to offer clients the highest quality of creative product.”
Boswell’s experience spans many industries – from retail and tourism to healthcare and financial services. He’s represented brands such as 3M, Ameriprise Financial, Audio-Technica, Bealls, Mayo Clinic, Medtronic, PetSmart and VISIT FLORIDA. He earned a Bachelor of Fine Arts from the Ringling College of Art and Design.
“I’m thrilled to be making the transition to Executive Creative Director and Principal at ChappellRoberts,” said Boswell. “It’s a proven agency with a 40-year history, well-positioned for an exciting future. The amazing talent, clients and culture will be the keys to unlocking our greatest potential. Joining at this time gives me an incredible opportunity to grow my leadership and inspire great creativity across our teams to solve our clients’ ever-evolving business problems.”
Previously a creative director at Spark, Boswell developed creative vision and platforms for branding, advertising, social experience and design initiatives. He spent six years at the content and digital shop, Morsekode, in Minneapolis, Minnesota, which is considered a hotbed for creative talent. In addition, Boswell worked at Eric Mower & Associates/Clarke Advertising in Sarasota, Florida, as well as the internal advertising department of Bealls Florida Department Stores.
ChappellRoberts drives results with unexpected ideas for its clients through branding, advertising, digital experiences, public relations and marketing. Proudly marking its 40th anniversary, ChappellRoberts is located in Tampa’s historic Ybor City. For more information, visit chappellroberts.com.
Katy Parsons, APR