Whole Coffee Company showcases proprietary whole-bean technology; Offers unique coffee ingredients for use across all baking applications
TAMPA, Fla. – Tampa-based ProspEquity Partners announces that The Whole Coffee Company, the coffee technology leader that owns proprietary processes that create unique food and beverage products using 100% of the whole coffee bean, will unveil exciting new and valuable functional coffee ingredients applicable across a variety of baking applications during the International Baking Industry Exposition (IBIE) in Las Vegas Sept. 7-11.
“Coffee has been and continues to be an integral component of people’s daily lives. It’s a product the world can’t live without. For many of us, it’s a fuel to get through the day. The average coffee drinker has three cups a day!” declared David A. Singer, Chief Commercial Officer at The Whole Coffee Company, which is majority owned by Tampa-based growth equity firm ProspEquity Partners. “Through our proprietary technology at Whole Coffee Company, coffee lovers can now enjoy the incredible taste and experience and the performance and health benefits of whole bean coffee within and atop their favorite baked goods, sweets, snacks, and desserts.
“Coffee is huge business, with more than $75 billion spent on coffee annually, and it’s especially prevalent in food service,” Singer says. “Interestingly, while coffee demand continues to grow, the average age of coffee consumers has declined. In the U.S., for example, millennials already represent over 40% of our domestic coffee consumption.”
The Whole Coffee Company attracted global attention at the Sweets & Snacks Expo in Chicago in May by introducing nudge.™, the world’s first no-nut, no-chocolate coffee butter spread. nudge.™ was also awarded Best New Food Product at the Specialty Coffee Expo.
“Our R&D team has already successfully created formulas incorporating whole bean coffee for everything from salty snacks and confection to cookies, cakes, and ice cream. We can use whole coffee beans of any variety or source, which allows us to get very creative with our business partners in order to surprise and delight the consumer,” said Singer.
ABOUT WHOLE COFFEE COMPANY AND PROSPEQUITY PARTNERS
ProspEquity Partners (PEP), the Tampa, Fla.-based private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in The Whole Coffee Company. The partnership between PEP’s world-class operational executive expertise and ecosystem of strategic partners and advisors and The Whole Coffee Company’s industry-leading coffee product development team is launching a coffee revolution that will rapidly scale The Whole Coffee Company’s worldwide market penetration. “The continued expansion of The Whole Coffee Company’s proprietary coffee technology processes throughout the U.S. retail market is a key objective in ProspEquity Partners’ and The Whole Coffee Company’s global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners,” commented Christopher D. Ramonetti, managing partner and chief executive officer of ProspEquity Partners, and The Whole Coffee Company board chair.
Media Contact: Andrew Bowen, APR