Converged advertising agency Bluewater Media continues to expand by adding top notch talent in the field of brand and direct-to-consumer marketing with the hiring of new Chief Marketing Officer, Colleen Ferrier, and new Executive Producer, Shayne Ferrier.
“Colleen’s and Shayne’s unparalleled expertise in the world of targeted video advertising make them excellent additions to the growth of Bluewater Media,” said Andy Latimer, CEO/Founder, Bluewater Media. “Adding the Ferrier team to ours further increases our ability to service clients in all forms of converged content in order to increase brand awareness and drive sales.”
With over 12 years in Direct Response Television (DRTV) and 17 years in marketing, Colleen Ferrier spent almost 8 years as Chief Operating Officer of Infomercials Inc. where Pillow pets won the Electronic Retailing Association’s Moxie Award in the People’s Choice category. Following, she served as Chief Marketing Office of SCF Director where she won the Electronic Retailing Association’s Moxie Award in the People’s Choice category for Glow Sharks.
Colleen was an important part of producing and/or marketing such hits as Pillow Pets, Little Giant Ladder Xtreme, Stompeez and more. Her expertise as a producer of video advertising content has included such categories as lawn and garden, power tools, children’s products, crafts, among others.
She holds a B.S. from The University of Georgia, Athens, GA.
Shayne Ferrier brings over 20 years knowledge in television and radio production, commercial and corporate script writing, directing and postproduction supervision. He served as Executive Producer of SCF Direct. In addition, he was Executive Producer of the former Shotgun Media Group. Shayne has written scripts, produced and/or directed spots for such clients as Toyota, 1-800Flowers.com, iRobot, Training Mask, Keurig, Iron Mountain and countless other clients.
He holds a B.A. in Communications from Missouri State University, Springfield, MO.
ABOUT BLUEWATER MEDIA: Bluewater Media is a converged advertising and marketing agency based in Clearwater, Florida, that utilizes digital and broadcast creative, media strategy and transactional e-commerce to introduce products to market and build lasting brand awareness. Bluewater was the first end-to-end, fully digital, tapeless studio in the state of Florida. Its digital division provides social media, digital production, digital advertising and turnkey solutions to maximize product visibility and sales on consumer websites, Amazon and other marketplaces, including handling all aspects of inventory, marketing and the sales process. Through Bluewater’s proprietary ReadyShop platform, influencers are able to monetize their traffic through the sale of over 5,000 products from some of the best brands in the world. In just 5 minutes, a blog can have a fully integrated curated e-commerce store. Visit www.BluewaterMedia.TV.