St, Petersburg, Fla. — In January 2019, PowerChord, a St. Petersburg-based tech company announced the designation of its first female Vice President. Following this announcement, Lanny Tucker, CEO of PowerChord is announcing two additional designations of female Vice Presidents, as well as appointing three women to director-level positions as the company acts as a trailblazer in its industry.
“As PowerChord continues to grow we want to make sure female leadership continues to grow in parallel. Women in tech have proven to be key resources in leading the charge on innovation, development, and overall success of products and technologies. For us, having employees who want to grow with the company is a priority. We have been diligent in implementing a unique organizational culture and providing staff with growth opportunities within PowerChord,” explained Tucker.
Michelle Tipton – Vice President of Finance
Michelle Tipton was named Vice President of Finance for PowerChord in 2019. In her role, Tipton oversees all financial-related matters for the company. Tipton has more than a decade of experience in the industry, serving as Financial Controller, Accountant, or HR Manager for the past 7 years at PowerChord prior to her promotion. She drives financial leadership through her passion and dedication to growth. Tipton directs financial strategies, analysis, forecasting, and budget management for PowerChord while also running all aspects of accounting and finance operations.As the Vice President of Finance, she must analyze financial reports with respect to profits, trends, cost, and compliance with budgets while also developing relationships with senior management, Board of Directors, and financial institutions to support global expansion. Tipton’s education includes a bachelor’s degree in accounting from the University of South Florida.
Stephanie Shreve – Vice President of Customer Success
Shreve served as PowerChord’s Director of Partner Engagement for seven years prior to her appointment as Vice President of Customer Success this year. She is a 20-year industry veteran with a history of demonstrated success in marketing and brand messaging. Shreve provides a seamless on-boarding program for new PowerChord clients in order to expedite each company’s time to launch. Shreve utilizes the latest software and digital marketing technology to optimize the customer journey to ensure that our clients’ brands and products are found locally. Her education includes a Master’s degree in Communication from the University of Missouri, St. Louis, and a Bachelor’s degree in Mass Communication from Southeast Missouri State University. She also is a member of the Forbes Agency Council.
Nicole Clemens – Director of People & Culture
Clemens has been named Director of People and Culture. In her new role, Clemens continues to drive key functions of Human Resources and business strategy with a modern perspective built upon creating a collaborative culture and ensuring equality for all employees. Since joining PowerChord in 2015, Clemens has assisted in expanding employee benefits and programs to encourage internal growth. In her time at PowerChord, Clemens has spearheaded instituting paid paternity leave, implemented a company-wide KPI and bonus program, and has coordinated culture events to engage employees.
Kate Dalley – Director of Product Management
Kate Dalley has been named Director of Product Management. As part of her role at PowerChord, Dalley is dedicated to providing scalable and efficient solutions to our local and global markets. She is also responsible for assessing ongoing industry needs to ensure the company is providing innovative and transformational SaaS services, while also continuing to define the ongoing evolution of the PowerChord Platform. A large believer in processes to eliminate product friction points, Dalley is extremely driven in her role to provide customers with critical tools and resources that can truly make an impact on their long-term business strategies.
A leading SaaS company that offers digital solutions for multi-location brands and franchises, PowerChord’s advanced technology works with global businesses to provide brand-specific, local websites to their local retail networks. These Digital Storefronts help protect brand standards, engage customers and grow local revenue – while giving independent stores the ability to compete against large, online retailers. The PowerChord Platform also includes hyper-local Digital Marketing strategies that scale national campaigns into personalized store campaigns, and flexible Digital Services to win online search and drive local sales.
PowerChord is a BIA/Kelsey GOLOCAL award winner and has been recognized as a Deloitte Technology Fast 500 company and an Inc. 5000 company. They currently operate in 28 countries and service over 10,000 local sites worldwide, with employees based across the United States and Europe. Learn more about PowerChord’s end-to-end digital solutions at PowerChord.com.