Tierra Nueva moves into healthy snacking and indulgent snacking industries: Two CPG veterans to penetrate these massive verticals
TAMPA, Fla. — Tierra Nueva, the coffee technology company majority owned by Tampa-based ProspEquity Partners, announces the launch of its strategic initiative to broadly market its proprietary, true coffee ingredient formulations into the healthy snacking consumer space and the indulgent snacking consumer space.
“Our whole bean technology – with all its many benefits – deserves to be enjoyed by consumers in packaged food categories liked healthy snacking, indulgent snacking, coffee and chocolate. These categories represent nearly $100 billion of grocery sales annually, and remain ripe to benefit from our proprietary innovation,” said David G. Burke, CEO of Miami-based Tierra Nueva.
Burke announced that two seasoned industry executives have joined Tierra Nueva to execute the company’s healthy snacking and indulgent snacking efforts: Greg Keyes, who has been named Tierra Nueva’s Vice President of Sales for Bakery and Restaurant, and Jason Clark, Tierra Nueva’s new Vice President of Sales, Food Leaders.
Keyes, with more than 35 years in sales in the food and beverage industry, previously held executive leadership positions with global chocolate giant Barry Callebaut, Coca-Cola, Keebler, Budweiser, Bake Mark and other globally known brands.
“Greg and Jason are proven, high-paced, solution-driven executives – we are fortunate to have them driving substantial and new consumer value into these the large consumer spaces,“ said Burke.
Keyes and Clark will be manning Tierra Nueva’s booths at the International Dairy, Deli and Bakery Association conference June 2-4 in Orlando, Fla., and the International Baking Industry Exposition in Las Vegas Sept. 7-11.
ABOUT TIERRA NUEVA AND MAJORITY STAKEHOLDER PROSPEQUITY PARTNERS
ProspEquity Partners (PEP), the Tampa, Fla.-based private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in Tierra Nueva. The partnership between PEP’s world-class operational executive expertise and ecosystem of strategic partners and advisors and Tierra Nueva’s industry-leading coffee product development team is launching a coffee revolution that will rapidly scale Tierra Nueva’s worldwide market penetration.
“The continued expansion of Tierra Nueva’s proprietary coffee technology processes throughout the U.S. retail market is a key objective in ProspEquity Partners’ and Tierra Nueva’s global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners,” commented Christopher D. Ramonetti, managing partner and chief executive officer of ProspEquity Partners, and Tierra Nueva board chair.