Alyson Lundell shares a behind-the-scenes look at the Halloween Horror Nights global campaign
Sarasota – February 29, 2019 – The Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) will host a professional development luncheon featuring guest speaker Alyson Lundell, APR, CPRC, Senior Director of Corporate Communications for Universal Orlando Resort. Lundell will share a behind-the-scenes look at the public relations efforts that have helped launch the Halloween Horror Nights global campaign to massive success. The program, which includes lunch, takes place on Wednesday, March 20, 11:30 a.m. – 1 p.m. at Sage
Restaurant (1216 First St., Sarasota). Cost is $25/CWC-FPRA members, $35/guests; registration is available at www.cwcfpra.com.
Universal Orlando’s Halloween Horror Nights invites guests to step into their favorite horror films and TV shows, offering fresh new horrors to delight and terrify visitors from around the globe.
During the presentation, attendees will learn how Universal’s public relations team brings “scary good” media tactics to life year after year.
Lundell has been a PR practitioner for more than 15 years. She spent the majority of her career in the tourism industry promoting central Florida’s major attractions. Her current role with Universal Orlando has involved attraction openings including Race Through New York starring Jimmy Fallon, Universal’s Volcano Bay Water Theme Park and The Wizarding World of Harry Potter – Hogsmeade which opened in 2010, followed by the 2014 opening of The Wizarding World of Harry Potter – Diagon Alley. She is also responsible for overseeing publicity efforts around Universal’s annual events, international media efforts, and corporate issues. She is an active member of the Florida Public Relations Association, currently serving as President-Elect.
“We are really looking forward to hearing from Allyson – her previous presentations with us were extremely well-received,” said Rhonda Leiberick, APR, board president of CWC-FPRA. “Practitioners from organizations of all sizes will benefit from hearing from someone with such extensive experience and professional success. She will offer ideas certain to help our attendees expand their reach and keep their communications efforts fresh and exciting.” The Central West Coast chapter of the Florida Public Relations Association meets monthly for professional development luncheons and networking. Visit www.cwcfpra.com for more information.
COURTESY PHOTO: Alyson Lundell, APR, CPRC, Senior Director of Corporate Communications for Universal Orlando Resort.
The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. The organization’s 15 professional and 12 student chapters provide professional development, networking and recognition opportunities for nearly 1,500 members across the state. FPRA is the nation’s oldest public relations organization, established by Lt. Col. John Dillin, APR, CPRC in 1938. For more information about membership in the local area, visit www.cwcfpra.com.