Website focuses on service, custom photography & video, to deliver a world-class user experience to its target audience
TAMPA, Florida – Tampa digital agency BrandMinded has designed, developed and launched a state-of-the-art website for Beaux-Arts Group, an interior design firm and the exclusive dealer of Knoll furniture throughout Central Florida. From UI design, to custom photography, videography, content writing and updating the content management system, BrandMinded has overhauled the entire website from the ground up.
From commercial space to education, government, and healthcare, the Beaux-Arts Group provides answers to complex workspace challenges. The new website features an elegant, intuitive sitemap that allows users to easily navigate through their different services, industries served, and past projects.
While the previous website was mobile-friendly and optimized for search engines, Beaux-Arts wanted to re-assert their unique viewpoint that everything starts with service.
“Their client-centric philosophy on design and furnishings extends not only to the people in their showroom but within every touchpoint they have with their clients,” says Seth Sullivan, Graphic Designer at BrandMinded, the project’s design lead.
“We wanted to create an extraordinary website that’s not only beautiful but gives the user a world-class digital experience. We moved away from the boxed layout to a fullwidth site that would fully allow us to showcase the high-caliber of work that is Beaux-Arts,” Seth says.
The new Beaux-Arts Group website showcases the company’s pursuit of excellence through a modernized, responsive interface that delivers a stunning user experience. The Home and About Us page prominently feature the new office and company headquarters that Beaux-Arts acquired in 2017 in the modern Sykes building in downtown Tampa. BrandMinded provided professional photography and videography shoots to showcase the staff’s passion for service, and to feature the Beaux-Arts living showroom – the pinnacle of their interior design genius.
In the future, the website will be home to the Beaux-Arts 3D Experience – an interactive, immersive 3D display that allows users to explore the possibilities of space and unlock the potential of their own work environments. To stay tuned on these developments, be sure to follow Beaux-Arts Group’s on Facebook, LinkedIn, Twitter, Pinterest and Instagram.
About Beaux-Arts Group
For more than 30 years, Beaux-Arts Group has incorporated design, research, superior products and innovative thinking to create distinctive high-performance workplaces to address the dynamic needs of their clients.
Because Beaux-Arts Group was created by architects, they understand the relationship between integrated design and furniture solutions. Their specialized department personnel are vigorously trained to offer in-depth services not normally encountered in the industry. And as the exclusive Knoll dealer on Florida’s West Coast, only Beaux-Arts Group can offer the most superior products on the market as well as furnishings, textiles and accessories.
For more information, visit www.beauxartsgroup.com
BrandMinded is an innovative, focused, passionate digital marketing agency with a straightforward mission: to help small to medium sized businesses grow. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.
Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.
For more information, visit www.BrandMinded.com
Media Contact: Miné Salkin
BrandMinded Digital Marketing