|First digital T.V. show of its kind for Latina Professionals & Entrepreneurs|
|Orlando, FL, January 18, 2019— Zanibel Melo, a Latina entrepreneur and president of Higher Dreams announced today the launching of Las Voceras, a weekly magazine digital television show in Spanish, for Latina professionals and entrepreneurs in the United States and Latin America. |
Melo, an Orlando resident, is Las Voceras’ Executive Producer and Raul Sotillo Roa of MediaNet, is the Creative Director.
Las Voceras, a half-hour digital television show, is the first of its kind in the industry. It aims to fuel the needs of the rapid growth of Latina entrepreneurs, with relevant topics that may impact their entrepreneurial, professional, business, and family life.
Las Voceras will officially premiere on Facebook Live on Wednesday, February 6th, 2019 at 9:30 p.m. (ET). It will be distributed via Instagram T.V., YouTube, and Facebook Watch.
Melo will be the host among a group of professional women from various industries in Orlando, Fl. Among them, Marta Matty Frias (personal development & life coach), Mari Ordoñez (personal brand & business), Carmen Luciano (finance & entrepreneurship), Saoni Marrero (beauty & entertainment), and Zanibel Melo (innovation & technology). Occasionally, the new show will have guests from various industries.
“It’s time to have smarter conversations that go beyond entertainment or motivation for a day. Latina women need the right tools and information to succeed in their professional, entrepreneurial, and family life,” said Zanibel Melo.
“Most of the entrepreneurial and professional success has to do with having the right knowledge and Las Voceras can provide that,” she added.
HigherDreams will have a press conference on Thursday, January 31st, from 5p.m.-8p.m. at Nova Southeastern University, in Orlando. Tickets are complimentary and are available on Eventbrite Here.
Limited sponsorship opportunities available.
Click HERE to download form.
|About Las Voceras and the Production Team:|
Las Voceras is a HigherDreams’ brand catered to Latina women entrepreneurs in the United States and Latin America.
Zanibel Melo started her business, HigherDreams (formerly known as Higher Dreams Productions), in 2006 in Boston, MA while working as an Executive Producer for the Dominican International Network, Super Canal Caribe. Melo acquired a BA of Arts & Sciences from Boston College and an MBA in marketing from Strayer University (2009 ). In 2010, Melo developed the curriculum for the Undergraduate Business Department at Full Sail University, one of the top ten new media schools in the country.
Due to her imaginative style, creativity, and masterful new media marketing skills, she has been invited as a guest to various media outlets and universities across the country such as The Boston Globe, Latin Times Magazine, and Telemundo to name a few. She has also been a guest at the University of South Florida (Tampa, FL), Belhaven University (Orlando, FL), Wheelock College (Boston, MA), Ana G. Mendez University (Orlando, FL) and Nova Southeastern University (Orlando, FL) among others, to speak about her skills and experience.Raul Sotillo
With over 30 years of experience in the entertainment industry, Sotillo has worked with a myriad of networks in a variety of projects. Some of these networks are Discovery Channel en Español, Fox Sports En Español, Telemundo, ESPN, and Galavisión to name a few. Some of his most proud productions include a documentary for National Geographic about tribes in Alaska and a series of 23 programs for the Discovery Channelcalled “Aventureros” sponsored by Kodak. Raul produced 22 programs called “Al Desnudo, I have Cancer But Love Life,” for Galavisión where the network won an Emmy for the best Docu-Reality in Spanish.