SARASOTA, Fla. (Jan. 8, 2019) — As a way to welcome the new year and magnify the good philanthropic organizations do in our communities, MagnifyGood is launching a social media campaign to shine a spotlight on stories of nonprofit impact. Throughout the month of January, organizations and their supporters are encouraged to share stories that highlight the organization’s work and mission using the hashtag #MagnifyGood on social media. Following the month-long campaign, MagnifyGood will give the organization with the most social media engagement a capacity building grant worth $10,000.
MagnifyGood focuses on helping nonprofit organizations, foundations and clients throughout the social sector apply strategic communications to connect in ways that elevate their impact and inspire community action. MagnifyGood initiated the campaign with the hope of amplifying the work of social sector organizations and helping one organization strengthen their impact in 2019.
“Through years of working with organizations in the philanthropic sector, we’ve seen countless stories illustrating the power of an organization, cause or even an individual to create and spread good,” said Roxanne Joffe, founder and president of MagnifyGood. “When people connect emotionally with these stories, they’re inspired to do even more good in their own world or join greater movements to advance lasting change. MagnifyGood is using this opportunity to highlight the potential within these stories and spread them to new audiences of supporters for these nonprofits.”
The grant will be tailored to the communications objectives of the receiving organization for the new year. Organizations interested in earning the grant must register through a brief questionnaire before sharing their stories on Twitter, Facebook and Instagram all month long. Posts can include photos, videos or graphics and must include the hashtag #MagnifyGood to be considered during the campaign. The organization with the most engagement on social media using #MagnifyGood at the end of January will receive the grant.
“From accounts of the lone morning volunteer event to large-scale change propelled through a community movement, these stories have the power to connect in a way that transcends mere facts or figures,” said Joffe. “Even seemingly small, simple stories can resonate with a diverse audience if they’re told in a way that helps people ‘live’ the experience through someone else’s eyes and internalize how their own actions can contribute further to the good being done.”
To register and learn more about the opportunity, visit landingpage.magnifygood.com/hashtag-promotion/?ts=1544376224083.
MagnifyGood is a communications consultancy that magnifies the good of the social sector using strategic communications. For more information, please visit www.magnifygood.com.