Erin Duggan of Visit Sarasota County will be the featured speaker at Central West Coast of the Florida Public Relations Association luncheon
Sarasota, FL – January 2, 2019 – The Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) will host a luncheon, featuring guest speaker Erin Duggan, vice president at Visit Sarasota County, open to all interested communications and PR professionals. As the agency responsible for marketing Sarasota County as a “must experience” destination, a crisis such as red tide can significantly change the marketing plan. Duggan will discuss how Visit Sarasota County crafted and shaped its marketing message while experiencing conditions that not only changed from day to day but often evolved over the course of a day.
The program, which includes lunch, takes place on Wednesday, January 16, 2019, 11:30 a.m. – 1:00 p.m. at Holiday Inn Lido Beach (233 Benjamin Franklin Dr., Sarasota). Cost is $25/CWC-FPRA members, $35/guests; registration is available online at www.cwcfpra.com.
Duggan, a Sarasota native, served as director of marketing and communications at United Way Manatee County and as community relations manager for the Economic Development Corporation of Sarasota County prior to joining Visit Sarasota County in 2005. In 2012, Duggan earned her C.D.M.E. (Certification in Destination Management Executive), a program through Purdue University and Destinations International.
“Red tide affects so many businesses and people in Sarasota – it will be interesting to hear how Erin’s team adapted to the situation from a marketing and messaging viewpoint,” said Rhonda Leiberick, APR, board president of CWC-FPRA. “Her knowledge of the local area and professional experience will offer our guests valuable information for building a plan with timely messaging during a crisis that has had a significant impact on our region.”
The Central West Coast Chapter of the Florida Public Relations Association meets monthly for professional development luncheons and networking. Visit www.cwcfpra.com for more information.
The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. The organization’s 15 professional and 12 student chapters provide professional development, networking and recognition opportunities for nearly 1,500 members across the state. FPRA is the nation’s oldest public relations organization, established by Lt. Col. John Dillin, APR, CPRC in 1938. For more information about membership in the local area, visit ww.cwcfpra.com.