The Museum of Fine Arts, St. Petersburg has a fresh new graphic identity, reflecting how the museum is creating more exciting opportunities than ever before for experiencing the arts through engaging exhibitions, thought-provoking discussions and fun events.
The museum’s new logo, created by world-renowned graphic designer Bonnie Siegler, features a crisp treatment of the MFA’s name, anchored by a hand-drawn wavy line that evokes the water visitors see when they visit the museum’s premier Beach Drive location.
The new look is rolling out in MFA materials such as signage, brochures, advertising, social media and the website. Also, the MFA’s Museum Store has a number of items for sale that feature the new logo.
“We are thrilled to launch a new look as we continue to make the Museum of Fine Arts an exciting place for the community to experience,” said Kristen A. Shepherd, the MFA’s executive director. “This vibrant new graphic identity matches our museum, which showcases the state’s only comprehensive collection of art with programs and exhibitions designed to get people engaged.”
Bonnie Siegler, who designed the new graphic identity, is a renowned graphic designer who was voted one of the 50 most influential designers working today by Graphic Design USA. She has worked with such clients as Oprah Winfrey, Saturday Night Live, StoryCorps, Participant Media, Newsweek and HBO, among many others.
ABOUT THE MUSEUM OF FINE ARTS, ST. PETERSBURG, FLORIDA
The MFA at 255 Beach Drive NE has a world-class collection, with works by Monet, Morisot, Rodin, O’Keeffe, Willem de Kooning, and many other great artists. Also displayed are ancient Greek and Roman, Egyptian, Asian, African, pre-Columbian, and Native American art. Selections from the photography collection, one of the largest and finest in the Southeast, are on view in a gallery dedicated solely to the medium. Kristen A. Shepherd is the Executive Director.
Hours are 10 a.m.-5 p.m. Monday-Wednesday, Friday, and Saturday, until 8 p.m. on Thursday, and noon-5 p.m. Sunday. Regular admission is $20 for adults; $15 for those 65 and older, Florida educators, college students, and military; and $10 for students 7 and older. Children under 7 and Museum members are admitted free. Groups of 10 or more adults pay only $14 per person and children $4 each with prior reservations. Also, admission is only $10 after 5 p.m. on Thursday. The MFA Café is open from 11 a.m. to 3 p.m. Tuesday-Sunday. For more information, please call 727-896-2667 or visit mfastpete.org.