SARASOTA, FL – Sarasota-based inbound marketing agency Nextiny has been recognized nationally for a recent case study submitted to the HubSpot Impact Awards program. For an article written describing a recent inbound marketing campaign’s methodology and results, Nextiny earned HubSpot’s Integrations Innovation Award for Q3 2018, qualifying the company as a finalist for the annual grand prize awards given out at the end of the year.
The case study, titled “HubSpot Ecosystem: Increase Direct Bookings with Video and Conversational Marketing,” examined how Nextiny has helped a Central Florida property management company to compete with popular online booking sites, such as Airbnb, through video and conversational marketing. The article went through the steps Nextiny took over the course of the campaign, including increasing site traffic, lead generation, using video to engage website visitors, the use of chatbots and live chat to foster one-on-one conversations, and using data to measure and illustrate the campaign’s eventual success. In the first year of working with the client featured in the case study, direct sales for vacation rentals doubled and Nextiny team members provided invaluable guidance for the in-house marketing staff.
For businesses interested in learning more about chatbots and live chat, Nextiny is offering a free workshop featuring HubSpot expert Brian Bagdasarian, who will discuss conversational growth strategy. The event takes place on Thursday, November 29, 12-2 p.m. at Sarasota City Center (1819 Main Street, Suite 604). Go to nextinymarketing.com for more information.
The HubSpot Agency Partner Client Impact Awards are a representation of the best inbound work across five major categories. Awards are given out in four quarters of the year across these categories: Client Sales Enablement, Integrations Innovation, Inbound Growth Story, Website Design and Graphic Design. Winners from each round are automatically entered as finalists for the Grand Prize Impact Awards that will be announced at the end of the year.
“The HubSpot Agency Partner Impact Awards represent the best inbound work globally, across five core categories,” said Scott Brinker, VP of Platform at HubSpot, Inc. “We would like to congratulate Nextiny on achieving the Integration Innovation award for its region amongst its competition.”
HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization. For more than five years, Nextiny has been a HubSpot Certified Inbound Marketing Agency – last year reaching Platinum status. As part of the “HubSpot Ecosystem,” Nextiny has been on the cutting edge with regard to managing and optimizing websites, blogs, email marketing, social media management, reporting, video, and customer relationship management.
For more about Nextiny, go to nextinymarketing.com or call (941) 216-5009.
Nextiny Marketing is a 16-year-old Platinum Certified HubSpot Inbound Marketing Agency that collaborates with its customers to help them set and achieve their goals through innovation, while embracing change in the dynamic business world. Nextiny’s mission is to inspire change within companies by leading and implementing custom inbound growth strategies. Services include responsive website design, search engine optimization, social media marketing, inbound marketing, blogging, email marketing, video marketing, sales enablement, and lead generation. Call (941) 870-0623 or go to nextinymarketing.com.