Watch a new, 4-minute animated short presented by Southeastern Guide Dogs.
Still photos from the film:
*Please watch the four-minute, animated adventures of Pip at pipfilm.com.
Palmetto, Fla., October 24, 2018—Get ready to root for the world’s cutest dog with a destiny—an adorable pup named Pip, now appearing on screens nationwide, thanks to the generosity of visionary donors Gary and Melody Johnson of Tampa, Florida. “We are so happy to make it possible for Southeastern Guide Dogs to share its mission through such a creative and entertaining medium,” says Gary Johnson. “Everyone who watches Pip will fall in love with this little underdog and cheer her on to success.”
Who is Pip?
She’s four small paws and a big heart. Pip is a precocious yellow Lab pooch who makes it her mission to enroll at Southeastern Guide Dogs’ Canine University in spite of her tiny stature. Pip overcomes a variety of daily obstacles, and just like our real, four-legged superheroes, learns to save the day—every day—for those with vision loss and veterans with disabilities. Pip celebrates the heroic dogs that bring our mission to life.
Why an animated short?
Southeastern Guide Dogs is all about innovation. Innovation shows itself in our genetics and reproduction strategies; our east-meets-west philosophy in vet care; our puppy education methodologies; our advanced K-9 conditioning programs and our positive reinforcement-based training protocols. But we don’t stop there…our marketing and philanthropy strategies are also groundbreaking, resulting in today’s premiere of Pip. There are so many heartwarming, inspiring stories to tell about Southeastern Guide Dogs, and you have seen many of them unfold in our advertisements and public service announcements, videos, blogs, on social media and in printed materials. Now, with Pip the film, we have the opportunity to tell our story with all the emotion, color and delight of expert animation.
“This is an exciting new element in the creative toolbox for building awareness of Southeastern Guide Dogs and our exceptional dogs,” says CEO Titus Herman. “In her innocent, child-like way, Pip embodies the hope, optimism and joy that permeates our school. Pip strives to join the ranks of our extraordinary dogs that become true superheroes for the people whose lives they transform, forever. We hope that everyone will be inspired by Pip, and when they choose to support her on her journey, they’re supporting the real, behind-the-scenes magic of Southeastern Guide Dogs.”
The real Pip
A flesh-and-blood yellow Lab named Pip was born at Southeastern Guide Dogs in mid-September. The public is invited to follow Pip as she grows and goes through her early education and real-world exposures, accompanied by Leslie Shepard, our director of puppy raising services.
Pip is a symbol of the real-life pups that we breed, raise, train and then match with the people who need them each and every day. Just like Pip, every dog at Southeastern Guide Dogs has its own unique journey and a destiny to be great.
Look for the real Pip as she makes personal appearances all over the region, beginning today, with the premiere of Pip the film at the Lakewood Ranch Cinema in Lakewood Ranch, Fla. Discover all things Pip at www.pipfilm.com
Who are the creators of “Pip” the film?
Studio Kimchi is a modern boutique animation studio in Barcelona, Spain, that specializes in quality animation with strong characters and story telling. “It’s been a great opportunity and an absolute pleasure to help Southeastern Guide Dogs break the mold on nonprofit outreach with the creation of this short film,” says film Director Bruno Simões. “Studio Kimchi is proud to put its craft and storytelling skills to good use with this meaningful mission moment for such a worthwhile cause.”
Quality animated films receive millions of views, and our goal is to harness this delightful genre to generate greater national awareness of our school and drive potential supporters to our website over the coming year.
Twitter and Instagram: @SEGuideDogs
Hashtags: #Pip #PipFilm #SEGuideDogs
About Southeastern Guide Dogs
Southeastern Guide Dogs transforms lives by creating and nurturing extraordinary partnerships between people and dogs. The organization employs some of the most talented and innovative scientists and trainers in the working-dog industry and operates the most advanced training facilities of any service dog organization in the world. Our experts train guide dogs, service dogs, and companion dogs for people living with significant challenges, including those with visual impairments and veterans with disabilities.
All of Southeastern Guide Dogs’ services—which include selective breeding and expert dog training and conditioning; comprehensive on-campus student instruction; and lifetime alumni support—are provided at no cost to the recipients. The charity relies 100 percent on private donations and receives no government funding. Southeastern Guide Dogs has the distinction of being dually accredited by the two premier, global accreditation bodies: The International Guide Dog Federation and Assistance Dogs International. Learn more at www.GuideDogs.org.