“Integrating PR + Digital Marketing: From Awareness to Loyalty” is the focus of a free Success Strategies for Business Owners Meetup with a panel of subject area experts which will be held on October 23 at two Sarasota County libraries.
Attendees will learn how public relations and digital marketing can work together to support and strengthen business marketing efforts. Susan Hicks of PRecise Communications will share helpful information on growing awareness and demonstrating your expertise through effective use of public relations strategies. Kimberly McClure of White Studios will discuss using digital technology to build and sustain relationships with prospects and customers. Nick Choat, Digital Strategist, will talk about Social Proof – leveraging your online reputation to attract customers and develop customer loyalty. Hicks has been offering content development and PR services since opening her business in 2002; McClure provides digital marketing services for local and national corporations; and Choat, a former Disney digital strategist, currently owns two local Sports Clips Haircuts franchises and was recently honored with a Manatee Chamber of Commerce Small Business of the Year Award.
The program is sponsored by SCORE Manasota, Sarasota County Libraries and Historical Resources, and Sarasota County Economic Development. The speakers will be at Selby Public Library, 1331 First St., Sarasota, and the presentation will be available via live feed at Frances T. Bourne Jacaranda Public Library, 4143 Woodmere Park Blvd., Venice.
Dennis Zink, Manasota SCORE Chapter Chair, said, “We’re proud to offer these programs for local business owners through our partnership with Sarasota County Library System and Economic Development.”
The Meetup is open to the public and offered free of charge, but registration is requested. Register to attend at either location at https://manasota.score.org.
For additional information, contact Manasota SCORE at 941.955.1029.
About Manasota SCORE: SCORE Manasota is a local chapter of SCORE. Over 90 volunteer business experts provide free, confidential business mentoring and business education services for established businesses and startups. Since 1964, SCORE has helped more than 11 million aspiring entrepreneurs. Each year SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops and educational services to clients in 300 chapters nationwide. In 2017, SCORE volunteers provided 3.6+ million hours to help create more than 54,000 small businesses and 116,000 full-time, part-time and contractor jobs. For more information, visit www.manasota.score.org
Sarasota County Office of Business and Economic Development: The Office of Business and Economic Development assumes the lead role in Sarasota County Government’s Economic Development efforts. In part, the department recruits and works to retain businesses that diversify the county’s economic base, invest in our community and hire locals. The department is an advocate for small businesses and oversees the county’s relationships with contract partners the Economic Development Corporation of Sarasota County, the Arts and Cultural Alliance of Sarasota County, and Visit Sarasota County, and the non-contractual relationship with the Sarasota County Agricultural Fair Assoc. Inc.
Sarasota County Library: Sarasota County Libraries strive to provide information and support for small business owners in Sarasota County. For information on resources available through the libraries, visit scgov.net/library, call 941-861-5000, or visit your local library.
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