New university logo for academic programs, brand theme also revealed
TAMPA, Fla. (Sept. 5, 2018) – University of South Florida System President Judy Genshaft announced today that the university has set new institutional records in key performance areas of research activity and student success.
During Wednesday’s annual fall address to the university community, Genshaft reported the USF System’s research expenditures for 2016-17 were $568 million, a significant increase from $515 million the previous year.
She also announced the USF System’s incoming class of more than 3,000 freshmen is the strongest ever at USF, boasting an average high school GPA of 4.09 and an average SAT score of 1283. In addition, first-year medical students entering the Morsani College of Medicine this fall recorded the highest average Medical College Admission Test (MCAT) scores in USF history, and the highest among all Florida universities this year, according to the Association of American Medical Colleges.
“This means the expectations for USF, Florida’s first metropolitan Preeminent university, are greater than ever. We are in a new league, with new peers and new standards,” Genshaft told the audience inside the Marshall Student Center’s Oval Theater. “We are making major strides across every unit, in every measure.”
Genshaft’s remarks highlighted USF’s historic progress over the past year, however she emphasized that earning recognition for these successes and growing the university’s reputation must continue to be important priorities. With the goal to establish one clear message for the entire university, a new logo and brand theme were unveiled for the first time in more than a decade on Wednesday. USF’s new marketing direction comes as a result of multiple brand studies and more than 1,200 interviews with university stakeholders over the past year.
“It became clear that the field is wide open for us to develop and own our identity,” Genshaft explained. “Like any great organization, we now have a clear, consistent brand to guide us as we continue to evolve in the future.”
The new look, shown below, is intended for use by academic and other non-athletics departments (higher resolution images of the logos can be downloaded here). The traditional “Bull U” logo will remain in place for USF Athletics. The new brand theme will be “United, we Shape the Future,” with an official launch planned during Homecoming Week in October.
The complete fall address is available here.
About the University of South Florida System
The University of South Florida System is a high-impact global research system dedicated to student success. The USF System includes three institutions: USF, USF St. Petersburg and USF Sarasota-Manatee. The institutions are separately accredited by the Commission on Colleges of the Southern Association of Colleges and Schools. All institutions have distinct missions and their own detailed strategic plans. Serving over 50,000 students, the USF System has an annual budget of $1.8 billion and an annual economic impact of $4.4 billion. USF is a member of the American Athletic Conference.