Powered Labs, a software developer and branding agency, redesigned and developed a responsive website for Precision, a manufacturer and distributor of OCTG couplings serving the oil and gas industries.
The website launch is the final installment of an award-winning, complete corporate brand overhaul directed by Powered Labs earlier this year. In July, the agency was awarded a Platinum dotCOMM Award for the digital marketing and rebranding efforts to modernize their online presence.
“Precision is an industry leading, cutting-edge designer and manufacturer of products that serve large oil and gas projects,” says Ashton Couture, Founder & CEO at Powered Labs.
“Everything about their brand needed to reflect that. The new website is an extension of their outstanding dedication to providing innovative solutions to their partners, and we are delighted that it’s already made an impact on their partners,” Mr. Couture says.
Other features of the new website include an improved responsive design, faster loading speeds, and improved performance on tablets and mobile devices. The previous version of the website lacked a unified search engine optimization and content strategy, which Powered Labs continues to develop as their agency of record.
“Not only is the website stunning, but it offers added value to users in the oil and gas business who are searching for specific products to serve very specific functions,” says Miné Salkin, VP of Marketing at Powered Labs.
“With the optimization of the website, users will more easily find Precision’s patented solutions through search and will even more easily download the product specs from the website seamlessly,” Ms. Salkin says.
“Design is not just the way a website looks, it’s also the way a user interacts with it, and what their journey looks like,” says Melina Bering, Director of Application Development at Powered Labs, who lead the development and deployment of the Precision website.
“Once we understood the users’ intentions, we were able to create a website that provides an outstanding experience in the same way that Precision delivers exceptional customer service in every interaction they have with their clients,” says Ms. Bering.
About Precision LLC
Precision is a provider of innovative API couplings and semi-premium and premium connections for the OCTG (oil country tubular goods) industry. Based in Houston, TX, we provide exceptional support at the local level and have the resources of a multi-national business. All the work we do every day, and all day involves providing our customers with best in class customer service experience. By implementing an inventory-first system, we have been proven to reduce downtime, enhance efficiency, improve the process and lower the overall supply chain cost for our partners worldwide.
For more information, visit www.precision-llc.com
About Powered Labs Inc.
Powered Labs is a future-forward technology agency that helps enterprises design, build, and amplify their products for the future for the web, mobile, and beyond.
We are an industry leading, design-first, award-winning digital team ready to unleash new possibilities for your enterprise and amplify growth.
At Powered Labs, we create products to empower your future. We have offices in Tampa, Houston, Tucson and Miami.
For more information, visit www.poweredlabs.com