TAMPA, Fla. (Aug. 21, 2018) – Environmental Pest Service (EPS) – one of the nation’s largest termite, pest control and lawn care companies – has hired experienced marketing communications executive Robert A. “Bob” Wilgus, Jr. as director of marketing. He brings more than 25 years of experience delivering business-to-business and business-to-consumer new client acquisition strategy development and implementation to businesses across a wide range of industries.
“We’re thrilled to welcome Bob to the team,” said Shawn Lucht, chief executive officer of EPS. “He has the skillset and experience to help us grow our family of companies, and he also has the right personality for our organization, which, in today’s business environment, can be just as important.”
In his new role, Wilgus will plan and execute a marketing strategy focused on lead generation and new customer acquisition to help grow the company organically.
“I’m excited to be joining a team of consummate professionals who are focused on growth and profit as well as providing the best possible service to our customers,” said Wilgus. “I believe today’s consumers give us very clear indicators of what they like, what they respond to and how they want to be contacted. That ‘outside-in’ marketing paradigm is what I’ll be bringing to the organization.”
Prior to joining EPS, Wilgus served as director of marketing at LeadingResponse, a Tampa-based new client acquisition company serving the financial, senior living, home services, legal and professional services markets.
“LeadingResponse is similar to EPS in that they both have equity ownership and multiple brands under a corporate umbrella, so it was a comfortable move for me,” said Wilgus. “In my prior role, I had a completely closed system of marketing lead generation and tracking. I knew where every lead came from, the exact cost per lead and its final disposition. I want to bring that rigor to EPS so we can better manage marketing dollars and provide the sales team with the highest quality leads at the lowest possible cost.”
Prior to working at LeadingResponse, Wilgus held various positions during his several years at financial services marketing firm RME360, including director of marketing and strategic digital communications, director of business and product development, and director of corporate communications. He earned a bachelor’s degree in marketing communications from Westfield State University in Westfield, Massachusetts.
“EPS and all its brands provide a marketing person with a very nimble environment,” said Wilgus. “It’s small enough to respond quickly to opportunities and has a strong financial position. I’m very excited to join the EPS team.”
About Environmental Pest Service
Environmental Pest Service, LLC is a leader in sustainable solutions for termite and pest control, and lawn care services in the southeast, building on a family tradition established more than 100 years ago. In 2018, Environmental Pest Service was ranked No. 17 on Pest Control Technology’s “Top 100” list, an annual listing of the nation’s largest pest control companies ranked by revenues. The company has six brands: Arrow Environmental Services in Tampa, Bug Out Service in Jacksonville, Skyline Pest Solutions in the metro Atlanta and surrounding areas, and State Pest Control, Smith Exterminating Company, and Wood Termite & Pest Control in central North Carolina. For more information, visit www.environmentalpestservice.com.